Our Brandgineering process involved extensive research and analysis to identify the key elements that differentiate Metcalf from its competitors. We took a comprehensive approach beyond the visual identity and website design, delving deep into the company’s fundamental values and messaging. The V2Works team distilled the Metcalf Core Values based on their belief that everyone should have access to a safe and healthy environment and that people are strongest when united. Based on these principles, we amplified Safety, Integrity, Trust, and Excellence as the essential measures to underpin Metcalf’s brand identity and guide its business practices. The result was a cohesive brand strategy that communicates Metcalf’s strengths, expertise, and commitment to employee safety and customer satisfaction.
In order to renovate the Metcalf brand while honoring its rich history, a new logo, colors, typography, and guidelines were carefully formulated. A new website design focused on showcasing the company’s portfolio and capabilities while providing a user-friendly experience for potential clients. The V2Works Brandgineers also developed various swag pieces, such as hats and other clothing, to reinforce the new brand identity across all touchpoints. Furthermore, V2Works created a brand reveal video unveiled during Metcalf’s annual holiday dinner to launch the fresh brand to employees and showcase its identity and tagline. The video was met with great enthusiasm and excitement, effectively communicating the company’s new direction and vision to all employees.
In addition, V2Works created identity systems for Metcalf that included designing business cards, letterhead, presentation folders, vehicle graphics, and signage. Each element was carefully crafted to ensure they aligned with Metcalf’s new brand and effectively communicated their values to their clients and partners. Overall, the comprehensive rebranding effort successfully modernized Metcalf’s image while still honoring its exceptional past, positioning them for continued success in the future.