V2Works spearheaded an impactful rebranding project for ClickBio – a high-tech company in the life science industry specializing in the design and build of mission-critical laboratory tools – seeking to expand its customer base. Recognizing ClickBio’s need for a contemporary look to captivate a new audience, V2Works leveraged a forward-thinking approach, rising to the challenge armed with extensive knowledge and experience to provide strategic recommendations for a comprehensive brand overhaul. V2Works’ team of Brandgineers embarked on a mission to create a captivating new visual identity that would draw the attention of current customers while freshly engaging a new audience. Drawing on a wealth of life science industry expertise, the team navigated the intricacies of the rebranding process, delivering strategic recommendations that formed the foundation of the modernization.
With a keen understanding of the client’s aspirations, V2Works embarked on a meticulous exploration of ClickBio’s essence. The team understood the significance of projecting competence and professionalism, particularly in the context of the life science market in which the client operates. Leveraging V2Works’ deep reservoir of trade insights, the team analyzed the client’s target audience, competitors, and industry landscape to gain information and guide ClickBio’s transformative journey. The Brandgineers crafted a brand identity that would resonate with the desired audience and elevate the client’s position. Recognizing the importance of visual storytelling, V2Works honed in on a monogram as a central element of the brand identity, ensuring it clicked together seamlessly. The ClickBio monogram represented the client’s click-together patented products while conveying trust, innovation, and a modern sense.
V2Works’ expertise extended beyond creating a striking logo with a holistic approach encompassing a comprehensive identity system. The ClickBio visual identity incorporated vibrant greens and carefully curated colors to project a modern, technologically-advanced image. Attention was given to every touchpoint, including business collateral, merchandise, trade show booths, signage, and a revamped website, ensuring a consistent and impactful brand experience.