Design Standards for Talent Development Software

We formulated an all-encompassing set of brand guidelines for talent development software pioneers, Chronus. After streamlining characteristic brand elements into a new look and feel, we structured a set of visual rules that would guide not only their own brand presentation, but their software products as well.

This project required:

  • Guidelines for Interactive Scope

  • Brand Development

  • Copy Writing

  • Appropriation of Brand Photography & Imagery

  • Layout & Design