HISUN Motors Branding: ‘Grab Some Sun’ with a Bold Rebrand

‘Grab Some Sun’ with a Bold Rebrand for HISUN Motors

We built the HISUN Motors brand around the vibrancy of their fresh new tagline, ‘Grab Some Sun,’ taking action-oriented lifestyle photography and bold typography to reinvigorate brand visuals for sports, outdoor, and recreational markets. We created a comprehensive set of standards to guide their brand including process, voice, and partner guidelines. This brand redesign became an energized platform for catapulted growth and customer accessibility.

This project required:

Guidelines for Scope
Naming
Brand Development

Copy Writing
Design & Layout
Appropriation of Brand Photography & Imagery

Content Organization

2020-07-01T20:23:10-07:00

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.

HISUN Motors Branding: ‘Grab Some Sun’ with a Bold Rebrand

‘Grab Some Sun’ with a Bold Rebrand for HISUN Motors

This project required:

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The Simpler the Brand, the Sweeter the Victory