‘Grab Some Sun’ with a Bold Rebrand for HISUN Motors

We built the HISUN Motors brand around the vibrancy of their fresh new tagline, ‘Grab Some Sun,’ taking action-oriented lifestyle photography and bold typography to reinvigorate brand visuals for sports, outdoor, and recreational markets. We created a comprehensive set of standards to guide their brand including process, voice, and partner guidelines. This brand redesign became an energized platform for catapulted growth and customer accessibility.

This project required:

  • Guidelines for Scope

  • Naming

  • Brand Development

  • Copy Writing

  • Design & Layout

  • Appropriation of Brand Photography & Imagery

  • Content Organization