Innovative Inverted Microscope
EVOS is a new type of inverted microscope. Rather than traditional optics, it has a more ergonomic LCD display. V2Works was approached by AMG, the makers of EVOS, for help in creating a brand and marketing materials to promote their new product.
The resulting brand and materials created strong selling tools for the EVOS. The first Ad placed contained a call to action and our VCARE Tracking tools were used to show a 24% response rate, and a 68% conversion rate from customers requesting a live demonstration.