Pushing an Existing Brand
Gerbing’s Heated Clothing has been around for quite some time. When they approached V2Works to help with their brand and collateral needs, they were a well established company with a loyal following.
Our approach to their brand work was to refine and modernize the look and feel of their collateral and web presence, but leave the core brand intact. Allowing Gerbing’s to continue to resonate with current customers, and continue the legacy the brand has created within its market.