MarvelX Product Launch Campaign

IDEX Health & Science engineers were enthusiastic to launch their next generation UHPLC connection technology to the market, and looked to V2Works for guidance on how to best release the product to market. Using the pre-developed marketing plan as a starting point (read the strategy case study), our Brandgineers worked closely with the IDEX Health & Science team to determine the best course of action for a successful introduction. The strategy and launch included creative and scope questionnaires, product naming, logo design, copy writing, brand voice, product brochure, eblasts, web banners, landing pages, and trade show POP displays.

By featuring carefully targeted benefit points, the complete launch of MarvelX™ was quite successful, and helped change the relationship between customers and their instruments by providing piece of mind for easy routing and consistent performance.

This project required:

  • Brand Development

  • Marketing Strategy

  • Campaign Development

  • Concepting and Design

  • Product Naming

  • Tagline Creation

  • Copy Writing

  • Photo-realistic 3D Graphics

  • Your Content Goes Here

  • Appropriation of Brand Photography & Imagery

  • Content Organization

  • Advertising

  • Packaging

  • POP Display