Creative Magicians

Are you accurately measuring the success of your e-mail marketing campaigns?

In e-mail marketing, there are two pieces of data that are commonly used to evaluate success; the open rate and the click-through rate. A common misconception is that the open rate is a good indicator of response, and it is if your open rate is being tracked reliably. Unfortunately it’s becoming harder and harder to accurately track the open-rate. When you consider that the margin of error for the open rate can range anywhere from 11% - 35%, it’s hard to understand how the open rate provides any real value for determining success. Why is the open rate so unreliable? In order to understand why the open rate isn’t a reliable metric, we first need to understand how it’s calculated. Open rates are typically tracked using a transparent 1x1 pixel [...]

Are you accurately measuring the success of your e-mail marketing campaigns?2020-08-27T21:12:21-07:00

Leveraging CAD Data to Create Photo-Realistic Imagery

In the past year, we've been working with our existing clients on a concept many refer to as CAD-to-AD. The concept is simple, leverage the existing SolidWorks CAD data many engineering-based companies already own, and use it to create photo-realistic imagery using 3D software and high-end rendering techniques. The process is simple. Clients send us their CAD data with some minor optimization adjustments. We then convert that CAD data into a format our 3D software can use. We then make any necessary adjustments, such as add or modify the materials applied to surfaces. Once we're happy with the materials and that all the CAD data converted correctly, we can pose the product and light it in the 3D environment, just as we would a photo-shoot. With a few camera effects, [...]

Leveraging CAD Data to Create Photo-Realistic Imagery2020-07-10T19:59:42-07:00

IT without Software and Incubators made from SUVs

Empathy is the soul of design; just knowing a problem exists gives you a portion. Truly understanding of the problem gives you the balance needed for meaningful action. Understanding itself is cultivated through research, thinking and analysis. This is true when building a tool or designing an experience. In microcosm, it’s even true when you fold a scrap of paper to place under a piece of wobbling furniture. The following articles are examples of design with enough of both qualities to take ideas born in one culture and re-engineer them for another. Information Technology without Software Sometimes just the process of communicating is so complicated that even simple information gets lost because of incidental situations like a location or context. Even if the data is simple, it can get [...]

IT without Software and Incubators made from SUVs2020-10-23T15:38:33-07:00

Abandoned Homesteads Photo Project

A few years ago I started photographing old houses. I especially like the ones that are falling down. I'm not a purist and I'm not opposed to using Photoshop. I like to add drama with high contrast and saturation to make them a little more powerful. You just have to wonder... Farmers? Was it good times or bad? Lot's of kids? Why did they leave? Did the well dry up? Did the Dingos take the baby? Cool, creepy, sad and history all rolled up into one photo.

Abandoned Homesteads Photo Project2020-07-01T17:38:18-07:00

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.