Typography on the Web: Information, Tools and Services for the Web Site Owner

Typography is a large subject. Even when you only talk about type on the web, it can still be daunting. So, let’s take a look at what you can do now—with current technologies—on your website. We’ll review some history, look at where we are now and cover some tools and services that can help you and your designer add value to the content of your site by using better type. Of course, well-designed web typography has many benefits. Here are two of the best: Increased readability. (better dissemination of your message!) Better brand consistency. (match your print collateral!) In the Old Days Just recently, it was the Old Days when it came to type on the web. You were limited to a few ‘web-safe‘ typefaces as most users only [...]

Typography on the Web: Information, Tools and Services for the Web Site Owner2020-07-01T16:15:26-07:00

IT without Software and Incubators made from SUVs

Empathy is the soul of design; just knowing a problem exists gives you a portion. Truly understanding of the problem gives you the balance needed for meaningful action. Understanding itself is cultivated through research, thinking and analysis. This is true when building a tool or designing an experience. In microcosm, it’s even true when you fold a scrap of paper to place under a piece of wobbling furniture. The following articles are examples of design with enough of both qualities to take ideas born in one culture and re-engineer them for another. Information Technology without Software Sometimes just the process of communicating is so complicated that even simple information gets lost because of incidental situations like a location or context. Even if the data is simple, it can get [...]

IT without Software and Incubators made from SUVs2020-10-23T15:38:33-07:00

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.