Monthly Archives: April 2018

Why Landing Pages are Vital for Lead Generation

What is a Landing Page?  At its very heart, a landing page is simply a web-page that offers visitors useful information in exchange for their contact information. A landing page is distinct from your website homepage or a product page for that matter because it has specific conversions in mind. Often-times these landing pages are campaign or offer specific. A successful landing page will illustrate the value of the resource being offered so the visitor can quickly decide whether or not this content has the kind of information they are looking for. If they believe the information being offered is going to help them, they will provide your company with their information in order to receive the content. Give-and-Take Landing pages are vital for lead generation because they offer [...]

Why Landing Pages are Vital for Lead Generation2020-07-01T21:35:58-07:00

Which Content Offer Formats Generate the Most Leads?

Use High-Value Offer Formats Not all offers are created equal. Some “formats” of offers perform better than others at converting leads. You need to ask yourself, “As a client, what’s more valuable, a whitepaper or an ebook?” Below are the types of offer formats that (in our experience) generate the most leads in order of performance, with number one being the best. Let’s go into more detail about each one of these offer formats. eBooks An ebook is an electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose. These may have interactive features like links to resources, a clickable table of contents, outside links to other sources, videos, images, and more. Think of this as a digital book [...]

Which Content Offer Formats Generate the Most Leads?2020-07-01T21:35:57-07:00

Are You Asking the Right Questions for Optimal Lead Generation?

Forms are the Key to a Successful Landing Page Without them, there is no way to “convert” a visitor into a lead. If you aren’t asking the right questions however, they can lead to poor-quality leads that aren’t actually interested in your company, services, or products. This leads to list deterioration and wasted time. The following strategies will help you to gather high-quality leads by knowing what to ask and how to ask. All Things are Relative There is no hard and fast rule to follow concerning what questions to ask or how many questions to ask on your lead capture forms, but there is research to point you in the right direction. In addition to research you should also rely heavily on your own experience and knowledge of [...]

Are You Asking the Right Questions for Optimal Lead Generation?2020-07-01T21:35:57-07:00

Why Advertising Your Success will Get You More Leads

Popularity Instills Trust Anyone who has ever bought anything has most likely read reviews. If a company has high reviews, this automatically instills trust in the company and they are more likely to get the sale compared to a no-name business or one that is just starting out. Flaunt your popularity! Did 3,000 people download your piece of content? State it on the landing page or form so a new user sees that this is a genuine, good piece of content that they too should download. The Bandwagon Effect It’s a natural tendency for humans to copy one another, even without realizing it – we like to be a part of tribes and social communities. So when we notice our social circle is doing one thing, we tend to [...]

Why Advertising Your Success will Get You More Leads2020-07-01T14:26:15-07:00

How to Get More Leads with a Content Offer No One Can Refuse

Do you feel lost when trying to think of ways to generate leads for your business? One way to generate leads is to provide high-value content with a perception of exclusivity. When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Typically high-value offers with a sense of urgency can help leads overcome their friction, doubt, or concern quickly. In these cases, the appropriate offer should sweeten the purchase; it should super-charge your readers' desire to buy or sign up now. In a perfect world, it creates a sense of urgency. Ask Yourself These Questions: Does my offer have a high perceived value? "Perceived" is the key word here. The good news is that an effective offer doesn't have to cost much. It just has [...]

How to Get More Leads with a Content Offer No One Can Refuse2020-07-01T21:35:57-07:00
Load More Posts

Brandgineering by Design™

LET'S CONNECT

17605 80th Ct NE
Kenmore, WA 98028

(425) 398-1710

info@v2works.com

LET’S BE SOCIAL

Sometimes we hang out on social, sometimes we don’t. If you’re inclined to find out, follow us!

CAREERS
We’re always on the lookout for creative individuals to grow our team. If you’re talented, looking for a new challenge, and know your stuff then check us out.
© Copyright 1993 -    |   V2Works   |   All Rights Reserved   |   Privacy Policy
Close Sliding Bar Area

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.