V2Works

About V2Works

This author has not yet filled in any details.
So far V2Works has created 89 blog entries.

V2Works Hires Megan Harrigan as Graphic Designer

SEATTLE, WA, March 18, 2014 – V2Works, a creative agency with over 20 years of branding and design success, recently hired Megan Harrigan as a graphic designer. Megan will join the existing Brandgineering team to assist in the strategy and execution of a variety of projects, from inspired conception to execution. Commenting on her new position, Megan said, “I'm very excited to join an already amazing team, and look forward to learning and growing as a designer.” Megan shows phenomenal strength in many areas of design, including print, identity, packaging, production, and photo manipulation. She also displays a rich enthusiasm in her work and continued growth as a designer. "That type of dedication is hard to come by," said Brandee Borror, Senior Art Director of V2Works. "Hiring exceptional people is [...]

V2Works Hires Megan Harrigan as Graphic Designer2020-08-25T16:23:22-07:00

V2Works Announces Partnership with FarShore to Re-Brand E-commerce Website for IDEX Health & Science

  SEATTLE, WA, March 1, 2014 — V2Works is pleased to announce the partnership with FarShore Partners,  a web development firm, to collaborate on the re-brand and re-structure of a new IDEX Health & Science website to enable a more advanced eCommerce functionality within a common Magento platform. The digital alliance will also strategize to create a complex pathway for data interactions between the eCommerce web front and IDEX Health & Science's existing setup of  JD Edwards, an integrated application suite of enterprise resource planning software that is already being used as a business solution. V2Works' long standing affiliation with IDEX Health & Science combines deep understanding and industry experience for the re-brand, design, architecture and construction of this advanced technology website, and employs visionary designers such as Gary Mason, [...]

V2Works Announces Partnership with FarShore to Re-Brand E-commerce Website for IDEX Health & Science2020-07-10T20:34:32-07:00

V2Works Appoints Brandee Borror as Senior Art Director

SEATTLE, WA, July 1, 2013 – V2Works, one of Seattle's leading B2B marketing and branding agencies, has appointed Brandee Borror as Senior Art Director, recognizing her strong contributions to the firm. While continuing to fulfill her graphic design responsibilities, Brandee will curate and cultivate the creative vision of V2Works, manage and supervise the design talent, and help shape artistic inspiration and innovation for our clients across all platforms. Reporting directly to Troy Turner, Creative Director & Principal of V2Works, Brandee's responsibilities will include leading the firm's creative services in conjunction with conceptual development and creative implementation in the areas of logo and brand development, marketing materials, advertising materials, trade show exhibits and direct mail campaigns. She is also responsible for print materials development and will manage the production and printing [...]

V2Works Appoints Brandee Borror as Senior Art Director2020-08-27T20:49:34-07:00

The Case for Creativity in Business to Business Advertising

Let’s be honest, sometimes the typical formula for B2B marketing materials can be dry. You can make a checklist of what the typical ad entails: product shot, list of features and benefits, a few specifications, maybe a price, a logo with contact information, and a call to action. It's easy to forget that there is another person on the other end, a person who will make a connection to your product by experiencing an emotional response to your brand. Of course, in the end the consumer will likely compare apples to apples in regards to specs to price, but the emotional marketing techniques for B2C can still be invaluable for B2B. In an ad, you have a split second to make an impression. Whether you’re using a bold color, a [...]

The Case for Creativity in Business to Business Advertising2020-06-30T22:53:51-07:00

A Day at V2Works

The 2 V’s in our name derive from our origins – In 1993 we started Visual Ventures, later known as V2Works, as a global design and branding agency that successfully creates brands that people love. It also symbolizes our mission in life – The Voice of our customers and the Vision of our work and ultimately the Victory for our clients and their brands.

A Day at V2Works2020-08-27T20:39:17-07:00

Are you accurately measuring the success of your e-mail marketing campaigns?

In e-mail marketing, there are two pieces of data that are commonly used to evaluate success; the open rate and the click-through rate. A common misconception is that the open rate is a good indicator of response, and it is if your open rate is being tracked reliably. Unfortunately it’s becoming harder and harder to accurately track the open-rate. When you consider that the margin of error for the open rate can range anywhere from 11% - 35%, it’s hard to understand how the open rate provides any real value for determining success. Why is the open rate so unreliable? In order to understand why the open rate isn’t a reliable metric, we first need to understand how it’s calculated. Open rates are typically tracked using a transparent 1x1 pixel [...]

Are you accurately measuring the success of your e-mail marketing campaigns?2020-08-27T21:12:21-07:00

Typography on the Web: Information, Tools and Services for the Web Site Owner

Typography is a large subject. Even when you only talk about type on the web, it can still be daunting. So, let’s take a look at what you can do now—with current technologies—on your website. We’ll review some history, look at where we are now and cover some tools and services that can help you and your designer add value to the content of your site by using better type. Of course, well-designed web typography has many benefits. Here are two of the best: Increased readability. (better dissemination of your message!) Better brand consistency. (match your print collateral!) In the Old Days Just recently, it was the Old Days when it came to type on the web. You were limited to a few ‘web-safe‘ typefaces as most users only [...]

Typography on the Web: Information, Tools and Services for the Web Site Owner2020-07-01T16:15:26-07:00

A V2Works Cookie Exchange, with Recipes!

Who doesn’t love a good cookie exchange? You make one type of cookie, and magically walk away with an awesome assortment of baked goodies! The annual V2Works Cookie Extravaganza Bonanza was a big hit this year, bringing out the inner baking masters in us all. Sure, there may have been one minor kitchen disaster involving defrosting butter in a hot oven, forgetting about it, and discovering a giant pool of rapidly browning butter pouring from the wrapper onto the oven floor… but that’s beside the point. When all was said and done, we arrived with a beautiful assortment of cookies to taste and trade. Give these recipes a try in your own kitchen, just don’t forget about the butter. Chocolate Cherry Almond Biscotti (via Paprika Red) 1 1/4 sticks of [...]

A V2Works Cookie Exchange, with Recipes!2020-10-23T15:33:49-07:00

Still Life Food Photography

I'm on week 5 of my 7/52, taking 7 photos every week. Sometimes it comes down to the wire: suddenly it's Sunday, and I haven't taken any photos yet. Photography is all about seeing, though, and there are always plenty of things to see around the house; sometimes you just have to make them happen. So this week, I rummaged through the crisper and took photos of food. Typically you'll find me photographing finished dishes, as cooking is one of my many second-loves, but this time I decided to take a still-life approach to raw ingredients. There are so many colors and textures, I feel like the possibilities for interesting photography is infinite. Here are three different approaches: raw and natural on white, focusing on detail and colors; bright and [...]

Still Life Food Photography2020-07-01T17:25:34-07:00

Leveraging CAD Data to Create Photo-Realistic Imagery

In the past year, we've been working with our existing clients on a concept many refer to as CAD-to-AD. The concept is simple, leverage the existing SolidWorks CAD data many engineering-based companies already own, and use it to create photo-realistic imagery using 3D software and high-end rendering techniques. The process is simple. Clients send us their CAD data with some minor optimization adjustments. We then convert that CAD data into a format our 3D software can use. We then make any necessary adjustments, such as add or modify the materials applied to surfaces. Once we're happy with the materials and that all the CAD data converted correctly, we can pose the product and light it in the 3D environment, just as we would a photo-shoot. With a few camera effects, [...]

Leveraging CAD Data to Create Photo-Realistic Imagery2020-07-10T19:59:42-07:00

Brandgineering by Design™

LET'S CONNECT

206.947.1834
info@v2works.com

LET’S BE SOCIAL

Sometimes we hang out on social, sometimes we don’t. If you’re inclined to find out, follow us!

CAREERS
We’re always on the lookout for creative individuals to grow our team. If you’re talented, looking for a new challenge, and know your stuff then check us out.
© Copyright 1993 -    |   V2Works   |   All Rights Reserved   |   Privacy Policy
Close Sliding Bar Area

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.