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So far V2Works has created 89 blog entries.

Client DirtFish Wins Gold in Detroit at 2015 Red Bull GRC Lites

Congratulations to our client, DirtFish, and their Motorsports team driver, Tanner Whitten, for bringing home the gold in Detroit at the 2015 Red Bull GRC Lites. Thanks to Whitten's consistent finishes throughout the first half of the season, and an overall points lead after the North Carolina race, the DirtFish team went into the race knowing they had a big orange target on their hatch. Even so, DirtFish proved to they are a force to be reckoned with this season. Keep up the great work.

Client DirtFish Wins Gold in Detroit at 2015 Red Bull GRC Lites2020-07-01T15:43:12-07:00

V2Works Announces the Publication of New Branding Book, “Brandgineering by Design™ – A Practical Guide to Achieve Brand Victory

Seattle, WA, March 7, 2015 — V2Works announces the publication of its new branding book, "Brandgineering by Design™ — A Practical Guide to Achieve Brand Victory." This debut hardcover marketing book, first published this spring, outlines their proven brand development process, which integrates innovative design and targeted strategy to achieve 'Brand Victory' — a self-coined term for successful brands that have cultivated long-term brand perception to secure customer loyalty and satisfaction. Brandgineering by Design, however, takes brand success to the next level by not only customizing an initial brand strategy, but by continually reinforcing a brand’s strategic foundation to respond favorably to a fluctuating marketplace. Brand platforms strategically influence consumer perceptions and brand reinforcement consistently inspires brand loyalty — that is Brand Victory. Brand Victory is accomplished by cultivating a long-term, positive brand [...]

V2Works Announces the Publication of New Branding Book, “Brandgineering by Design™ – A Practical Guide to Achieve Brand Victory2020-08-24T21:43:18-07:00

V2Works Creative Director Spends a Rally Day at DirtFish

Troy Turner, Creative Director/Principal at V2Works, has been spending a lot of time working closely with DirtFish internally as well as on-site at their Rally School. When applying the Brandgineering by Design™ process, V2Works' makes clients a part of the team — becoming an integral part of the development process. In this case, Troy has been at DirtFish getting to know their company's past, present and future goals. A side benefit? Rally Car driving.

V2Works Creative Director Spends a Rally Day at DirtFish2020-10-23T15:30:44-07:00

Halloween at V2Works

This month, the V2Works Brandgineering team had a little fun with Halloween. Some entered their mini pumpkins for an internal decorating contest and some dressed up for the big day. All in all, a lot of good amusement at the office. Good thing our conference room has a secret stash of candy to make for easy trick-or-treating (all days of the year).

Halloween at V2Works2020-07-10T20:51:13-07:00

V2Works Launches New Website for DirtFish Rally School

V2Works is pleased to announce the release of a new website for DirtFish Rally School, designed with a fresh new look and user-friendly navigation, and updated with the latest information about their rally racing services and facilities. DirtFish Rally School is located on 315+ acres, set at the foothills of the Cascade Mountains,  in Snoqualmie, WA. Their Old Mill location is ideal for all sorts of automotive activity, including rally driving, with gravel, mud and tarmac as well as open and wooded areas. The DirtFish facilities host a rally mini museum, classrooms, conference centers, locker rooms, showers, and even a simulator room where you can race online with your friends. If you are a fan of the Twin Peaks television series, you'll have fun exploring the DirtFish lobby, which was [...]

V2Works Launches New Website for DirtFish Rally School2020-07-10T20:34:13-07:00

V2Works Celebrates Summer with a Kayak Excursion

For the V2Works annual summer adventure, the team slathered themselves in sun screen, donned life preservers (at least for the first 5 minutes) and set a heading up the Sammamish River Slough towards Redhook Brewery on kayaks and paddle boards. The sweltering day was definitely packed to the gunwales with laughter, sweat, splashing, and amusing absurdity as we paddled away any thoughts of the office and focused on the 10-mile round-trip excursion. Although most of us were a bit sore the next day, and a few of us were sporting sunburns and blisters, we would all definitely do it again. Here are just a few snapshots from the journey.   On our Way Up River Just getting started. Cameron kayaking, with Margaret paddle boarding in the background. [...]

V2Works Celebrates Summer with a Kayak Excursion2020-08-25T16:19:17-07:00

Our Client, DirtFish Rally School, to host the 2014 Red Bull Global Rallycross

We're excited to announce that our latest client, DirtFish Rally School, will host the Red Bull Global Rallycross (http://bit.ly/1l04heL) for the penultimate event of the 2014 season. This 2-day event will take place Friday & Saturday September 26th & 27th and will be broadcast on NBC at 1PM ET on Sunday, September 28th. Congrats! #redbull #dirtfish #v2works If you can't wait until then, check out DirtFish's Ultimate Blowout Promo for great deals on their rally experiences: http://bit.ly/1jMw9Zc In preparation for the Red Bull event, V2Works' Creative Director, Troy, has been on-location at DirtFish for two different photo shoots, and we have recently completed a new detailed brochure featuring the multiple rally experiences and an overview of the DirtFish facility. V2Works is currently in the process redesigning an awesome new website, which will be launching soon, and creating new full-wrap [...]

Our Client, DirtFish Rally School, to host the 2014 Red Bull Global Rallycross2020-07-01T15:59:28-07:00

Happy 4th of July!

The crew at V2Works wishes you a wonderful 4th of July and a summer filled with good times.   4th of July Fun Fact: The modern U.S. flag was designed by a high school student as part of a class project.  High school student Robert G. Heft of Lancaster, Ohio was assigned to create a new “national banner” for America that would recognize the statehood of Alaska and Hawaii. Heft simply added two extra stars to the flag to give it an even 50 and stitched his own design. His teacher only gave him a “B-minus” for his effort, so he sent his project to President Dwight D. Eisenhower for consideration and a change of grade. Eisenhower chose his design personally and the new flag was officially adopted in [...]

Happy 4th of July!2020-08-25T16:20:30-07:00

Massage Day at V2Works

As part of a thank you to our employees for such great work, V2Works brought in Rose Michaels, a LMP from Bainbridge Island, for another in-house Massage Day. This is Rose's third time to visit V2Works, and she spent 45 minutes with each employee, providing much needed physical and mental wellness to all. We all appreciated her trek over to spend the day with us, and look forward to another relaxing visit in the future. Stay tuned for our upcoming kayak adventure!

Massage Day at V2Works2020-07-10T20:30:50-07:00
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The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

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