Clients

Situation IDEX Health & Science came to V2Works with a need for creative solutions to generate sales leads for their national and global sales force. After reviewing their challenges and goals, one of our creative solutions—that also ties well into a larger marketing goal of brand awareness—was to create a mobile application for iPhone and iPad that could be utilized as both a lead generation tool and as a platform to increase cross-selling opportunities. Tactics LabAssistant was created to target research professionals and lab technicians that are the core end-users of IDEX H&S’s products. Beginning as a chemical compatibility guide for the materials used to manufacture products, it was engineered to be expandable to add more reference materials as needed. [...]