Photographing a Lake Chelan Resort The Grandview Hotel, located in Lake Chelan, Washington approached V2Works to help improve their stock library of resort photography. Newly remodeled, the Grandview Hotel needed updated visuals to showcase their property to potential guests. This project required: Photography Color Correction
Case Situated in one of the most picturesque wilderness areas in Northern Ontario, Marten River Lodge was a well-kept secret for much of their 88-year history. Opened to the public in 1925, they had maintained their rustic appeal with full hunting and fishing accommodations, but were finding it difficult to strike the balance between family resort and sportsman’s paradise. When V2Works was brought in, we identified the key challenges they faced, and established a game plan for an updated identity, new website, refreshed property photography, and engaging marketing collateral. Strategy The first step towards the new Marten River was capturing exciting new photography of the expansive beauty of the property, which V2Works did by traveling 3,000 miles to the wilds [...]
Situation IDEX Health & Science came to V2Works with a need for creative solutions to generate sales leads for their national and global sales force. After reviewing their challenges and goals, one of our creative solutions—that also ties well into a larger marketing goal of brand awareness—was to create a mobile application for iPhone and iPad that could be utilized as both a lead generation tool and as a platform to increase cross-selling opportunities. Tactics LabAssistant was created to target research professionals and lab technicians that are the core end-users of IDEX H&S’s products. Beginning as a chemical compatibility guide for the materials used to manufacture products, it was engineered to be expandable to add more reference materials as needed. [...]
A Tradition in Selling Since 1993, V2Works has been designing and producing the Upchurch Scientific parts catalog. In addition to the challenges that come with producing a 200 page print catalog, V2Works was challenged each year to create a theme for the catalog, and create chapter pages that incorporated the theme, and included photos of the employees. This project required: Photography Print Design Print Production Creative Concepting
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