Brandgineering Blog

Gerbing’s Heated Clothing. Extending a brand.

Gerbing’s Heated Clothing. Extending a brand.

Pushing an Existing Brand Gerbing’s Heated Clothing has been around for quite some time. When they approached V2Works to help with their brand and collateral needs, they were a well established company with a loyal following. Our approach to their brand work was to refine and modernize the look and feel of their collateral and web presence, but leave the core brand intact. Allowing Gerbing’s to continue to resonate with current customers, and continue the legacy the brand has created within its market. This project required: Photography Print Design Web Design Motion Graphics/Video

Gerbing’s Heated Clothing. Extending a brand.V2Works2020-07-02T20:40:24-07:00

IDEX Health & Science LabAssistant. Branded mobile app, used for generating leads.

IDEX Health & Science LabAssistant. Branded mobile app, used for generating leads.

A Branded Mobile App When IDEX Health & Science approached us and asked if we could help generate leads, and at the same time promote the brand, we came up with an unusual idea. We created a mobile app that could be preloaded on iOS devices, and used as giveaways. The result is the LabAssistant. To learn more about the success of this project, click here to read the case study. This project required: Interface Design Print Design eBlast Design

IDEX Health & Science LabAssistant. Branded mobile app, used for generating leads.V2Works2020-08-24T21:23:08-07:00

Reglo ICC Peristaltic Pump. The launching of a new product.

Reglo ICC Peristaltic Pump. The launching of a new product.

Launching the Reglo ICC IDEX Health & Science came to V2Works to help them launch their new independent channel peristaltic pump, the Reglo ICC. Our challenge? The product wasn’t complete. Leveraging our 3D capabilities, V2Works was provided CAD data and we were able to create photo-realistic product renderings and animations showing the features of the pump. This project required: Photo-realistic 3D Motion Graphics Web Design eBlast Design

Reglo ICC Peristaltic Pump. The launching of a new product.V2Works2020-07-02T20:41:02-07:00

Microlab 600. Touch interface design.

Microlab 600. Touch interface design.

Touch Interface The Hamilton Company created a new Diluter/Dispenser and gave it an easy to use touch-screen interface. V2Works was asked to create the look and feel for the instrument, based on an approved functional specification. Powered by Windows CE, the Microlab touch interface allows users a much faster, more accurate method of programming and interacting with the Microlab 600. This project required: Interface Design Navigation Design

Microlab 600. Touch interface design.V2Works2020-07-02T18:23:50-07:00

Hamilton Company Website. Global ecommerce website.

Hamilton Company Website. Global ecommerce website.

Large-Scale eCommerce V2Works was approached by the Hamilton Company to help them revamp their online presence, and to create custom tools that would help customers locate and order products. Over the course of several years, we have been able to deliver modules to the site that create custom filters, custom product builders, guest and registered user purchasing, service and instructional information and more. The new Website has increased online revenue every year. This project required: PHP/MySQL Development Front-end Design and CSS Coding UI/UX Design and Planning Product Photography eCommerce

Hamilton Company Website. Global ecommerce website.V2Works2020-08-26T16:28:18-07:00

Washington’s Most Wanted. Q13 Fox show branding.

Washington’s Most Wanted. Q13 Fox show branding.

Washington’s Most Wanted V2Works was approached by Q13 Fox and asked to help create a poster and strong images for their Washington’s Most Wanted show. We combined studio photography and color correction techniques with a creative tagline to create a poster and billboard series. This project required: Photography Print Design Tagline Creation

Washington’s Most Wanted. Q13 Fox show branding.V2Works2020-08-26T16:25:41-07:00

Fluke Screen Saver. Creating a fun, branded giveaway.

Fluke Screen Saver. Creating a fun, branded giveaway.

Playful Brand Awareness V2Works created a series of screen that were compiled together to create a branded screen-saver. Taking a cue from customer feedback, V2Works created living products by taking Fluke instruments and giving them personalities. This project required: Photography Photo-manipulation

Fluke Screen Saver. Creating a fun, branded giveaway.V2Works2020-07-02T15:33:55-07:00

Napoleon Company. In-store and promotional photography.

Napoleon Company. In-store and promotional photography.

Promotional Photography Napoleon approached V2Works for help with in-store and promotional photography of their product line. The result is a set of family photos Napoleon uses on sales sheets, in-store brand posters, etc. This project required: Photography Print Design

Napoleon Company. In-store and promotional photography.V2Works2020-07-02T20:31:12-07:00

Promoting a Promoter. A new brand for a public relations company.

Promoting a Promoter. A new brand for a public relations company.

A New Brand WBC is a small public relations consultancy, based in the greater Seattle area. As a new company, they needed a brand and a few essential marketing pieces to introduce themselves to their potential customers. As a more modern Public Relations company, WBC had a focus on social media as a source of promoting their clients. V2Works created a fun, light brand that was implemented into stationery materials and a small Website. This project required: Photography Print Design

Promoting a Promoter. A new brand for a public relations company.V2Works2020-08-25T22:55:34-07:00

Marten River Lodge. Breathing new life into an old lodge.

Marten River Lodge. Breathing new life into an old lodge.

The Ultimate Outdoor Adventure V2Works was approached by Marten River Lodge to give them a complete make-over. Primarily a hunting and fishing lodge, Marten River had a plain image that was more focused on renting cabins and fishing boats. Our approach was to sell the lodge experience. To focus on the whole family, not just the sportsman. Taking a cue from the beautiful scenery and color of the property, we created a brand that fit within its surroundings. The brand mark contains elements of the outdoors, while remaining approachable. The brochure and Web site showcase beautiful imagery of the property, giving potential customers a full impression of the lodge. This project required: Photography Print Design [...]

Marten River Lodge. Breathing new life into an old lodge.V2Works2020-08-18T17:45:19-07:00

BRANDING & STRATEGY ARTICLES BY V2WORKS

Gerbing’s Heated Clothing. Extending a brand.

Gerbing’s Heated Clothing. Extending a brand.

IDEX Health & Science LabAssistant. Branded mobile app, used for generating leads.

IDEX Health & Science LabAssistant. Branded mobile app, used for generating leads.

Reglo ICC Peristaltic Pump. The launching of a new product.

Reglo ICC Peristaltic Pump. The launching of a new product.

Microlab 600. Touch interface design.

Microlab 600. Touch interface design.

Hamilton Company Website. Global ecommerce website.

Hamilton Company Website. Global ecommerce website.

Washington’s Most Wanted. Q13 Fox show branding.

Washington’s Most Wanted. Q13 Fox show branding.

Fluke Screen Saver. Creating a fun, branded giveaway.

Fluke Screen Saver. Creating a fun, branded giveaway.

Napoleon Company. In-store and promotional photography.

Napoleon Company. In-store and promotional photography.

Promoting a Promoter. A new brand for a public relations company.

Promoting a Promoter. A new brand for a public relations company.

Marten River Lodge. Breathing new life into an old lodge.

Marten River Lodge. Breathing new life into an old lodge.

The Simpler the Brand, the Sweeter the Victory