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Team Marketing Meeting with IDEX Health & Science

The IDEX Health & Science global marketing group traveled from all over the world to Seattle this past August, to collaborate with the V2Works Brandgineers. The entire team spent two full days enclosed in "Andy's Room," a comfy meeting space at McMenamins Anderson School, to plot and create the next big thing. Our joint organizations always have fun working together remotely on the day-to-day, but getting everyone together in the same room is always fruitful for their brand and rewarding for everyone. This meet-up was no exception. After we finished our items of business, the group headed to downtown Seattle for a fun-filled evening of sight-seeing aboard an Argosy Harbor Cruise (complete with sea lions), then enjoyed a seafood feast (with bibs, shellfish mallets and all!) at the Crab Pot along the [...]

Team Marketing Meeting with IDEX Health & Science2020-10-23T15:16:14-07:00

Month End Happy Hour (MEHH!) at the Turner Residence

With Labor Day just a week away, the V2Works team closed out the final Friday of August with our Month End Happy Hour at the home of Troy and Kathleen. We basked in the warm glow of a sunny afternoon, as we enjoyed drinks on their beautiful custom-built deck, coupled with some tasty appetizers to nosh on. The conversation turned to good songs for road trips, laughing-inducing face-swapping photo apps, and sharing ideas/plans for the not-too-distant holiday weekend. Nothing “meh” about this happy hour - it was pure MEHH!

Month End Happy Hour (MEHH!) at the Turner Residence2020-08-25T15:39:38-07:00

Month End Happy Hour (MEHH) at McMenamins Anderson School Patio

The V2 Works team closed out July in a very hot way on a very hot day! On this MEHH, we enjoyed some drinks and snacks outdoors on the McMenamins patio. (Three of us opted for their raspberry-infused ale and found it quite refreshing!) The weather was gorgeous and the group conversation was well-spirited as we went from discussing the summer’s blockbuster movies to adventures in camping and hiking, as well as reminiscing about our day just two weeks earlier visiting Bullwinkle. Unfortunately Troy had to miss this MEHH as he was on his way to Philadelphia for the AACC tradeshow, but a good time was had by those who were in town and could make it! Yikes – July is over. The next one will be just a week [...]

Month End Happy Hour (MEHH) at McMenamins Anderson School Patio2020-10-23T15:17:56-07:00

Family Fun Center, Fun V2 Family

In effort to recognize the dedication of our team members, we celebrate with a fun adventure every summer. For our 23rd Annual Summer Outing, the V2Works Brandgineers made merry at Bullwinkles's & Family Fun Center in Tukwila, WA. Before the games, we fueled up with tropical island fare and cocktails at Bahama Breeze, then headed over to the park to hang out with Bullwinkle, Rocky and the gang. The sun was out, the weather was perfect, the mood was carefree, and we had absolutely no trouble at all amusing ourselves with fun activities such as Mini-Golf, Go-Carts, Laser Tag, the Screamin' Swing, Sling Shot, Air Hockey, Skee Ball and more — with a few rounds of Bumper Boats in between to soak each other and cool off. All-in-all the day was [...]

Family Fun Center, Fun V2 Family2020-10-23T15:19:45-07:00

Beard Day at the Office

Today was "Beard" Day at the office. We've all been planing and growing — for what seems like ages — to have perfectly groomed (and matching) beards for this very special day. Or, maybe this is just what happens when you have too much fun with your co-workers during Friday Lunch outings that include creative Apps to play with.  Either way, long live the beard. #V2WackyDay #V2WorksPerks

Beard Day at the Office2020-08-25T15:32:33-07:00

Ironmaster Ad campaign and Contest

Ironmaster Ad campaign and Contest We launched an online contest campaign for health and fitness company, IronMaster that leveraged data tracking for a series of strategically placed ads. We designed a series of ads that ran every month in big-industry magazines and included URL links that were set up to monitor user data and track analytics. The contest incentivized user visits to designated campaign landing pages where Ironmaster was able to track customer leads and gather new customer information. The campaign utilized a strategic sequence of print and digital ad placements as well as interactive landing pages to generate consumer interest in products. As a result, Ironmaster was able to generate more leads per campaign from one ad campaign than the entire previous year’s [...]

Ironmaster Ad campaign and Contest2020-07-13T16:13:59-07:00

Hamilton pH Video

Streamlining Training with Animated Videos We produced a training video for Hamilton personnel that would minimize repetitive, costly and time-consuming in-person training. The educational material for Hamilton pH sensors was simplified into a series of sequential steps, story boarded, and then animated to create a more captivating delivery of pH measurement and sensor use. By using bold graphic icons, consistent visuals and fluid narration throughout the animation, the content could be presented clearly and quickly to any audience. The video set a conceptual precedence for content delivery, turning hours of training efforts into minutes. This project required: Creative Concepting Custom 2D Illustrations Storyboarding Motion Graphics Direction Voice Actor Procurement & [...]

Hamilton pH Video2020-07-13T17:45:01-07:00

IDEX Health & Science IDEX Health & Science 3D imagery

IDEX Health & Science 3D imagery IDEX Health & Science, a life science company that specializes in fluidics components and engineering solutions, has over 3,000 products available for sale through their e-commerce website. We were able to leverage existing SolidWorks engineering drawings to compile a comprehensive library of 3-dimensional images, utilizing the contents of their image library to output 74,000 individual renderings — 30 of each product — to create 360° product views for each product on their website and touch screen kiosk. This project required: Product Innovation Creative Concepting Photo-realistic 3D Motion Graphics

IDEX Health & Science IDEX Health & Science 3D imagery2020-08-26T14:45:12-07:00

IDEX Health & Science Touch Screen Kiosk

Groundbreaking Product Interface for IDEX Health & Science The new touch-screen kiosks for IDEX Health & Science showcase interactive, 3D on-screen product models that can be interactively viewed at trade shows and corporate presentations. This new method for displaying entire product offerings has set the standard for B2B presentation. What used to require cumbersome sets of products to be lugged around for in-show display can now be streamlined for convenience and portability. The kiosk features interactive touchscreen capabilities, robust product filtering, and specs for over 3,000 intricate fludics components. The kiosks can also act as a built-in lead form for literature and follow-up requests and can be used in tablet form as an interactive sales tool. Overall, the IDEX Health & [...]

IDEX Health & Science Touch Screen Kiosk2020-07-13T16:17:58-07:00

IDEX Health & Science Brand Guidelines

Evolving a Global Health & Science Brand The IDEX Health & Science Brand Guidelines were one part of a significant rebrand project that unified many sub products and companies under one life science brand. IDEX Health & Science aimed to provide a consistent framework of standards for all of their marketing materials and products. We took their guideline’s scope to the next level, developing working models for their PR voice, digital advertising, messaging, and product positioning. We also delivered a robust infrastructure of graphics, imagery, layout templates, and guides for environment branding that over time, has reinforced IH&S brand presence, built loyalty with both current and potential clients, and contributed to company profitability. This project required: Brand Development Specification and Guidelines [...]

IDEX Health & Science Brand Guidelines2020-08-26T14:28:58-07:00

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