V2Works

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So far V2Works has created 89 blog entries.

Mid-Century Design Favorites

I'm a little bit obsessive about design; besides graphic design, I have a special affinity for what are, in my opinion, well designed furniture and housewares. Any object I bring into my life has to be both beautiful and functional; stylish but unfussy. I can obsess over the smallest details, like the shape and depth of the bowl of a spoon, or the legs of a table, or just the right shaped water pitcher. Many modern designers of the 50s and 60s felt this way as well, which is why I am so drawn to designs from that era. Much that falls under the umbrella of mid century modern is both bold and minimal, softened by the use organic shapes, and is often made of a brilliant mix of man-made and [...]

Mid-Century Design Favorites2020-07-01T17:44:57-07:00

My Top 5 Favorite InDesign Features

I work with InDesign every day. It is, without a doubt, my favorite program. Having worked with it since InDesign 2.0, I've learned quite a few ins and outs with the program. While there is always more to learn, here are my top 5 favorite InDesign features. The double click. If you double-click on an anchor point of a text or image box, it will automatically resize the frame to fit the content, whether that be text or an image. If you click on a side anchor point, it will resize the content from that direction; if you click on a corner, it will re-flow the text and resize the frame in what it thinks is the best manner. I especially find this useful for heavily styled text boxes with background [...]

My Top 5 Favorite InDesign Features2020-07-01T17:47:04-07:00

Beauty and Functionality in Type

Type can get overlooked in design as being the unavoidable workhorse: something that is there to do a job and not look beautiful. But type can and should be beautiful, and an elegant means of conveying information. As with everything else, there are guidelines that should be followed that will make your copy look neat and professional and convey your message with elegance and ease. Here are some tips for making your type look its best:Use a single space after periods.Entering two spaces is a holdback from monospaced typewriter days. Today's word processing programs enter enough space between a period and a first word; doubling that space will make your copy look like it's riddled with small holes.Don't make your lines too many characters long.Robert Bringhurst, author of The Elements [...]

Beauty and Functionality in Type2020-07-17T22:57:08-07:00

My Thrift Shopping Obsessions (2 of 3)

Vintage Enamelware Another item that I'm mildly obsessed with is enamelware—this is metal (steel, cast iron, or aluminum) that's covered with brilliantly colored enamel. Cathrineholm is specifically highly collectible and beautiful (as seen on the teapot and bowl). Dansk also made a line of enamel cooking ware from the 1950s to 1970s that has very recently been revived and is now being manufactured again and distributed through Crate and Barrel. I love it because it's both functional and beautiful, and the colors are intensely bright and fun. Shown below, from front to back and left to right: Emalox of Norway red bowl (circa 1960s-1980s); orange Cathrineholm bowl in the Lotus pattern (circa 1960s-1970s); blue enamel butter warmer (circa 1980s); orange Cathrineholm Lotus teapot (circa 1960s-1970s); Dansk yellow pot with teak handle and [...]

My Thrift Shopping Obsessions (2 of 3)2020-07-01T17:42:13-07:00

My Thrift Shopping Obsessions (1 of 3)

Vintage Teak Those that know me know I'm obsessed with thrifting and its ilk—estate sales, garage sales, scouring craigslist for a screaming deal on that certain piece—these are all things I love to do.  But thrift stores are where I go most frequently since they are stationary constants. My love of thrift stores started as a teenager, when I would go with friends, looking for unique and kitschy clothing and accessories. My interests in them have waxed and waned in the years since, but as I've grown more and more fond of,  interested in, and educated about mid century design and vintage items in general, my interest level is at an all-time high. Some may look at thrift stores as dingy and dusty places to find old clothes, beaten up [...]

My Thrift Shopping Obsessions (1 of 3)2020-07-01T17:42:30-07:00

New Year, New Projects

Every year for the past few years, I've tackled new projects come the new year. I guess you could call them resolutions, but I don't really care for the word resolution, because to me it sounds like a chore, whereas a project sounds like something fun and interesting to do. This year my project is based on photography; it's something I love, but I haven't been taking photos as much lately in my off time and it's something I miss. So, together with a group of other people, we've all committed to taking 7 photos every week for the entire year, otherwise known to us as 7/52. Hopefully by the end of this year I'll have learned something new and reinvigorated my love of photography, as well as have some [...]

New Year, New Projects2020-06-30T22:51:48-07:00

History of V2Works

V2Works, formally known as Visual Ventures, was founded twenty years ago out of a desire to provide the creative, encompassing branding and design services of a large agency while maintaining the personalized service and accessibility of our team. Having successfully served over 150 clients, we have established ourselves as a premier agency for strong team talent and goals. We’ve seen a lot of change in the industry in our two decades of experience. We saw the rise of the computer and how it has revolutionized the design world. We’ve successfully grown through not one, but two, major recessions. Today, our team has expanded into a dedicated group of creative professionals who are passionate thinkers, skilled craftsmen, tech nerds, and talented artists. As V2Works, we are fresh, streamlined, inspired, and confident that our [...]

History of V2Works2020-08-28T08:46:03-07:00

Frosty Days

It's been cold here in Seattle, and we've had some of the biggest frost I've ever seen in the last week or so. I went out early Saturday morning to take a few shots in the early morning light.

Frosty Days2020-06-30T22:56:30-07:00

My Summer Flower Fun

One of the ways I like to unwind from a busy day is to spend some time in my garden. There is no doubt in my mind that flowers can actually make you happy.  This year I decided to bring my garden to my deck. Not only did I plant these four containers, but had six overflowing baskets on the deck as well. I am already excited to see what next year will bring.

My Summer Flower Fun2020-06-30T15:29:55-07:00

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.