Marketing & Strategy

V2Works connects intelligent design and innovative branding to create true value. That’s Brandgineering by Design™ Great design requires great understanding. Understanding of our client, of the competitive environment, of your audiences, of the past, present and future.
It begins with a strategic framework and ends with results: changed perceptions, greater awareness, and increased value. At V2Works, we don’t specialize in one aspect of marketing and communications. We are a design firm, an advertising agency, a branding firm, a web developer; and we do plenty of everything in between. We work with you to deliver the 
best creative work possible, in a variety of media. With a Brandgineering strategy in place, we can make relevant guidance tailored to your needs. Whatever we’re tasked with, we work by a simple philosophy: great [...]

Understanding what a True Brand is At V2Works we are Committed to Building True Brands Instead of Brand Impersonators What’s the difference? The reality is that most products and services — no matter their level of consumer awareness — aren’t actually true brands anymore. Most used to be; but likely that was back in the last century. What were once brands, quietly morphed into what might more accurately be described as brand impersonators. A brand impersonator is a more accurate designation for products and services that have high levels of awareness in the categories in which they compete, but whose values are so basic, so rooted in command of product or service that they are not consciously differentiated from their competition in the minds of the consumer. Since a [...]

Understanding the V2Works Approach Research shows that 90% of information transmitted to the brain is visual and that visuals are processed 60,000 times faster in the brain than text. Why is selecting V2Works so important? Today’s consumer is being bombarded by an overwhelming amount of messages on-line and in traditional media. Consequently, your clients and prospects have learned to ignore 90% of the content thrown at them on a daily basis. By using our exclusive V2Process™, V2Works is able to build memorable brand impressions, with compelling visuals and engaging messages, for each of our clients. Maybe that’s why our average client relationship lasts 8 to 10 years, In fact we still have our very first client of 20 years. What is Brandgineering by Design™? The [...]

Choose V2Works to Get Started Choose V2Works to be Your Brand Vanguard The greatest challenge in developing a great brand, is finding a partner who can offer strategic thinking as well as creative magic. In most companies, strategy and creativity are separated. It’s a clear case of left-brain (strategic) versus right-brain (creative), and it creates a gap. How do you bridge the gap? This is where V2Works and Brandgineering by Design™ brings value. Our Brandgineers are the human bridge between STRATEGY and MAGIC. We combine left-brain thinking with right-brain wizardry to build brand architectures that are both strong and flexible. We consider ourselves the Chief Brand Officer of each and every client, where intelligent design and innovative brand management is paired with our reliable and collaborative team of Brandgineers [...]