Not Your Average HVAC Company Our friends at TNT Mechanical wanted to spruce up their image as their business grew. V2Works created a new logotype and helped TNT implement it through typical stationery, truck wraps, T-shirts and even race car sponsorship graphics. This project required: Brand Design Print Design
Annual Report V2Works was approached by Lanoga Corporation to help design their annual report. Annual reports can be somewhat dull, so our approach was to create meaningful visuals based on the type of work Lanoga does. This project required: Photography Print Design
An Updated Brand Ramm TLC approached V2Works to help them improve their brand identity, and create marketing materials that would help their company grow. Focusing on a clean, simple look that focused more on the salvation of the product and less on art, V2Works delivered a clean identity that allowed Ramm TLC to communicate it’s message to customers. This project required: Brand Identity Print Design Web Design Photography
A Brand New Brand We were approached by Lake Sammamish Bank with the challenge every designer craves: create a new brand for a new company. Nothing could be more fun, and more of a challenge. With research of other business banks, and an understanding of the area the bank would do the bulk of its business, V2Works created a clean, new brand that was very well received. This project required: Brand Identity Creation Print Design Stationary Design Location and Studio Photography
Print Collateral Design In our 20 year relationship with IDEX Health & Science, we have designed a lot of print collateral materials. We are often engaged to design brochures for specific product lines, new products, guide booklets, catalogs and more. This project required: Photography Print Design
Splitting a Brand Upchurch Scientific, a longstanding client of V2Works, made the decision to split their medical component products into a new company. V2Works was asked to brand the new venture and create the materials needed to market it. This project required: Branding Photography Advertising Print Design Web Design
Innovative Inverted Microscope EVOS is a new type of inverted microscope. Rather than traditional optics, it has a more ergonomic LCD display. V2Works was approached by AMG, the makers of EVOS, for help in creating a brand and marketing materials to promote their new product. The resulting brand and materials created strong selling tools for the EVOS. The first Ad placed contained a call to action and our VCARE Tracking tools were used to show a 24% response rate, and a 68% conversion rate from customers requesting a live demonstration. This project required: Brand Design Print Design Ad Concepts and Design Product Photography Interactive Web Design Video Production [...]
Case Situated in one of the most picturesque wilderness areas in Northern Ontario, Marten River Lodge was a well-kept secret for much of their 88-year history. Opened to the public in 1925, they had maintained their rustic appeal with full hunting and fishing accommodations, but were finding it difficult to strike the balance between family resort and sportsman’s paradise. When V2Works was brought in, we identified the key challenges they faced, and established a game plan for an updated identity, new website, refreshed property photography, and engaging marketing collateral. Strategy The first step towards the new Marten River was capturing exciting new photography of the expansive beauty of the property, which V2Works did by traveling 3,000 miles to the wilds [...]
A Tradition in Selling Since 1993, V2Works has been designing and producing the Upchurch Scientific parts catalog. In addition to the challenges that come with producing a 200 page print catalog, V2Works was challenged each year to create a theme for the catalog, and create chapter pages that incorporated the theme, and included photos of the employees. This project required: Photography Print Design Print Production Creative Concepting
Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.
Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.
