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Chronus Career Development Collateral

Chronus Career Development Collateral Chronus offers talent and career development software for enterprise-scale organizations. As one of the fastest growing mentoring and talent development solutions companies, Chronus looked to differentiate their brand by teaming up with brand experts. They had a lot of information that needed to be streamlined for potential clients. Brand strategy focused primarily on how the customer was interacting with Chronus products—development from on a user experience perspective. Along with a redesign of their corporate website, we used the refreshed Chronus brand platform to implement additional creative projects including photography, illustration, and sales campaign collateral. We focused on simplifying customer interfacing from the ground up. By involving the core management in creative discovery sessions it was easy to [...]

Chronus Career Development Collateral2020-08-24T20:45:35-07:00

Hamilton Needle Builder

Hamilton Needle Builder Hamilton Company manufactures a great quantity of hubs and needles in a wide array of gauges and lengths, but is well-equipped to handle each customers’ needs. V2Works created a way for customers to make the selection process easy — the Hamilton Needle Builder. The Needle Builder is a stand-alone website that walks the user step-by-step through the needle building process. Users start by selecting their hub style, a needle gauge and length, and finishing with the point style they require. In the end the customer is shown the exact needle, whether custom or not, that can be ordered. This project required: Creative & Concepts Guidelines for Scope Design & Development Production & Code [...]

Hamilton Needle Builder2020-07-02T15:21:09-07:00

Hamilton Incyte Ad Series

Hamilton Incyte Ad Series In collaboration with Hamilton Company’s marketing team, V2Works designed a series of ads to show the most important feature of their Incyte product line — online cell monitoring in real-time. The ads feature a sequence of people enjoying time outside of the laboratory, and let text bubbles tell the story of how Incyte is working for them back in the lab. This project required: Design Layout Copy Writing Appropriation of Brand Photography & Imagery

Hamilton Incyte Ad Series2020-07-02T15:16:04-07:00

Hamilton Optical Oxygen Sensors

Hamilton Optical Oxygen Sensors Hamilton Company challenged V2Works to develop and design a dynamic brochure to market the intelligence of their VisiFerm line of Optical Oxygen Sensors. V2′s team created unique techniques to get the best possible story on the page. Focusing on the most relevant information for the end-user, complex 3D renderings were displayed along with detailed infographics and information. This project required: Creative 3D Rendering Infographic Design Copy Writing Design & Layout Appropriation of Brand Photography & Imagery Content Organization

Hamilton Optical Oxygen Sensors2020-07-02T15:12:11-07:00

Hamilton Online Cell Density Brochure

Hamilton Online Cell Density Brochure In order to showcase the innovative technology of Online Cell Density Monitoring — a way to monitor cells in real-time —  Hamilton Company looked to V2Works to create a dynamic brochure. To tell the story in an easy-to-understand way, V2′s team incorporated elaborate infographics and detailed 3D renderings that would speak intelligently to the target audience. This project required: Creative 3D Rendering Infographic Design Copy Writing Design & Layout Appropriation of Brand Photography & Imagery Content Organization

Hamilton Online Cell Density Brochure2020-07-02T15:07:50-07:00

Hamilton Robotics BiOS 3D Imagery

3D Captures the Vast BiOS  Storage System Taking automated biobanking to the extreme, Hamilton Company asked V2Works to create a 3D model of the extra-large capacity storage system in a real world environment. In order for customers to visualize the large product, V2 rendered the BiOS unit in a laboratory scene using 3D modeling and photoshop finesse. This project required: 3D Materials Application 3D Lighting Design 3D Rendering Photo Retouching Design & Layout

Hamilton Robotics BiOS 3D Imagery2020-07-02T17:10:55-07:00

DirtFish Promotional Photography

DirtFish Promotional Photography With the fast gaining popularity of DirtFish Rally School leading the North America rally scene, V2Works was asked to shoot a series of promotional photos of rally vehicles that could be used across their market. V2′s Creative Director, Troy Turner, spent time shooting onsite to capture the unique spirit of the DirtFish fleet. This project required: On Site Photography Retouching Brand Development

DirtFish Promotional Photography2020-07-02T20:35:37-07:00

DirtFish Shirt Designs

DirtFish Shirt Designs To target the high-energy crowd of DirtFish rally school drivers and supporters, V2Works created a series of unique shirt designs for both men and women. View More DirtFish Merch: Women & Children Designs DirtFish Merchandise Designs This project required: Design Layout Creative

DirtFish Shirt Designs2020-07-02T14:32:59-07:00

DirtFish Merchandise

DirtFish Merchandise The leading rally school in North America, DirtFish, challenged V2works to create multiple merchandise designs that could be used for the promotion of their anniversary. V2′s team came up with many unique designs and merchandise ideas for the event. View More DirtFish Merch: DirtFish Shirt Designs Women & Children Designs This project required: Design Layout Creative

DirtFish Merchandise2020-07-02T14:34:41-07:00

Chronus Design Standards for Talent Development Software

Design Standards for Talent Development Software We formulated an all-encompassing set of brand guidelines for talent development software pioneers, Chronus. After streamlining characteristic brand elements into a new look and feel, we structured a set of visual rules that would guide not only their own brand presentation, but their software products as well. This project required: Guidelines for Interactive Scope Brand Development Copy Writing Appropriation of Brand Photography & Imagery Layout & Design

Chronus Design Standards for Talent Development Software2020-07-01T17:05:47-07:00

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.