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V2Works Appoints Brandee Borror as Senior Art Director

SEATTLE, WA, July 1, 2013 – V2Works, one of Seattle's leading B2B marketing and branding agencies, has appointed Brandee Borror as Senior Art Director, recognizing her strong contributions to the firm. While continuing to fulfill her graphic design responsibilities, Brandee will curate and cultivate the creative vision of V2Works, manage and supervise the design talent, and help shape artistic inspiration and innovation for our clients across all platforms. Reporting directly to Troy Turner, Creative Director & Principal of V2Works, Brandee's responsibilities will include leading the firm's creative services in conjunction with conceptual development and creative implementation in the areas of logo and brand development, marketing materials, advertising materials, trade show exhibits and direct mail campaigns. She is also responsible for print materials development and will manage the production and printing [...]

V2Works Appoints Brandee Borror as Senior Art Director2020-08-27T20:49:34-07:00

The Case for Creativity in Business to Business Advertising

Let’s be honest, sometimes the typical formula for B2B marketing materials can be dry. You can make a checklist of what the typical ad entails: product shot, list of features and benefits, a few specifications, maybe a price, a logo with contact information, and a call to action. It's easy to forget that there is another person on the other end, a person who will make a connection to your product by experiencing an emotional response to your brand. Of course, in the end the consumer will likely compare apples to apples in regards to specs to price, but the emotional marketing techniques for B2C can still be invaluable for B2B. In an ad, you have a split second to make an impression. Whether you’re using a bold color, a [...]

The Case for Creativity in Business to Business Advertising2020-06-30T22:53:51-07:00

Islands Waiting to be Explored

  There is a place in central Washington called the Potholes Reservoir. The Potholes Reservoir is part of the Columbia Basin Irrigation Project that was formed by the O’Sullivan Dam back in the 1950′s. The reservoir is fed by water from Moses Lake which is part of the Crab Creek basin. I grew up nearby and my parents spent many weekends water skiing on this lake. Now, my family and I like to head over to Potholes every chance we get, in August when the water is warm. At sunrise we head down to H2O Watersports and rent several jet bikes for the day. The first thing we do is run to the north end, exploring the hundreds of small sandy islands, until we claim one for the day and [...]

Islands Waiting to be Explored2020-06-30T23:01:28-07:00

A Day at V2Works

The 2 V’s in our name derive from our origins – In 1993 we started Visual Ventures, later known as V2Works, as a global design and branding agency that successfully creates brands that people love. It also symbolizes our mission in life – The Voice of our customers and the Vision of our work and ultimately the Victory for our clients and their brands.

A Day at V2Works2020-08-27T20:39:17-07:00

Race Tracks

  I tried motocross racing a couple times. I did OK but I didn’t have that ‘killer instinct.’ I would always push for preserving the body versus winning. But, I do love launching off a double and flying through the air. It’s just one of those things that feels right. When I was a kid we thought using a car hood as a ramp to get 10 feet was pretty cool, but now with the high-tech bikes, that’s a joke. If you take the time to learn how to jump properly it’s as smooth as glass unless you come up short (or in my case sometimes jumping too far). My favorite track story is when I was at a local track, which is sadly closed now. I was doing my [...]

Race Tracks2020-07-01T14:38:18-07:00

Desert Racing

  My favorite race of the year is the Desert 100 put on by the Stump Jumpers, from Washington. They are a family oriented, off-road, motorcycle club that loves to have fun while promoting motorcycling and the safe use of motorcycles. The world famous Desert 100 started in 1969 (once known as Mattawa) and has been the most prestigious off road race of the year for everyone north of California. Racers come from all over the states, and even further, to participate. Personally I started going to this race about 25 years ago and have only missed two years in all that time. It was just me and my Dad in a small camper. We would ride the Poker Run on Saturday, and then on Sunday Dad was my pit [...]

Desert Racing2020-07-01T14:25:41-07:00

Are you accurately measuring the success of your e-mail marketing campaigns?

In e-mail marketing, there are two pieces of data that are commonly used to evaluate success; the open rate and the click-through rate. A common misconception is that the open rate is a good indicator of response, and it is if your open rate is being tracked reliably. Unfortunately it’s becoming harder and harder to accurately track the open-rate. When you consider that the margin of error for the open rate can range anywhere from 11% - 35%, it’s hard to understand how the open rate provides any real value for determining success. Why is the open rate so unreliable? In order to understand why the open rate isn’t a reliable metric, we first need to understand how it’s calculated. Open rates are typically tracked using a transparent 1x1 pixel [...]

Are you accurately measuring the success of your e-mail marketing campaigns?2020-08-27T21:12:21-07:00

Typography on the Web: Information, Tools and Services for the Web Site Owner

Typography is a large subject. Even when you only talk about type on the web, it can still be daunting. So, let’s take a look at what you can do now—with current technologies—on your website. We’ll review some history, look at where we are now and cover some tools and services that can help you and your designer add value to the content of your site by using better type. Of course, well-designed web typography has many benefits. Here are two of the best: Increased readability. (better dissemination of your message!) Better brand consistency. (match your print collateral!) In the Old Days Just recently, it was the Old Days when it came to type on the web. You were limited to a few ‘web-safe‘ typefaces as most users only [...]

Typography on the Web: Information, Tools and Services for the Web Site Owner2020-07-01T16:15:26-07:00

A V2Works Cookie Exchange, with Recipes!

Who doesn’t love a good cookie exchange? You make one type of cookie, and magically walk away with an awesome assortment of baked goodies! The annual V2Works Cookie Extravaganza Bonanza was a big hit this year, bringing out the inner baking masters in us all. Sure, there may have been one minor kitchen disaster involving defrosting butter in a hot oven, forgetting about it, and discovering a giant pool of rapidly browning butter pouring from the wrapper onto the oven floor… but that’s beside the point. When all was said and done, we arrived with a beautiful assortment of cookies to taste and trade. Give these recipes a try in your own kitchen, just don’t forget about the butter. Chocolate Cherry Almond Biscotti (via Paprika Red) 1 1/4 sticks of [...]

A V2Works Cookie Exchange, with Recipes!2020-10-23T15:33:49-07:00

Still Life Food Photography

I'm on week 5 of my 7/52, taking 7 photos every week. Sometimes it comes down to the wire: suddenly it's Sunday, and I haven't taken any photos yet. Photography is all about seeing, though, and there are always plenty of things to see around the house; sometimes you just have to make them happen. So this week, I rummaged through the crisper and took photos of food. Typically you'll find me photographing finished dishes, as cooking is one of my many second-loves, but this time I decided to take a still-life approach to raw ingredients. There are so many colors and textures, I feel like the possibilities for interesting photography is infinite. Here are three different approaches: raw and natural on white, focusing on detail and colors; bright and [...]

Still Life Food Photography2020-07-01T17:25:34-07:00

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