Marketing & Strategy

Using Social Media to Drive Traffic for B2B

Let’s face it, B2B (business-to-business) companies can seem boring. At least that’s the perception, especially in the social media world. In today’s social media-saturated setting, B2B companies have shied away from social media, afraid of being too boring and not knowing how to use it effectively for their sector. To find an un-boring angle, B2Bs need to get creative, and that’s where V2Works comes in. Using a pinpointed discovery process and coordinated metrics, V2Works can extract the product, service, or selling angle that is both understandable and engaging to a B2B’s audience. We can help B2Bs develop movement across social media by creating and/or extending the company’s identity and shaping their brand voice to expand reach across various networks. By engaging with followers directly related to their niche in [...]

Using Social Media to Drive Traffic for B2B2020-08-26T22:39:48-07:00

IDEX Health & Science MarvelX Campaign

MarvelX Product Launch Campaign IDEX Health & Science engineers were enthusiastic to launch their next generation UHPLC connection technology to the market, and looked to V2Works for guidance on how to best release the product to market. Using the pre-developed marketing plan as a starting point (read the strategy case study), our Brandgineers worked closely with the IDEX Health & Science team to determine the best course of action for a successful introduction. The strategy and launch included creative and scope questionnaires, product naming, logo design, copy writing, brand voice, product brochure, eblasts, web banners, landing pages, and trade show POP displays. By featuring carefully targeted benefit points, the complete launch of MarvelX™ was quite successful, and helped change [...]

IDEX Health & Science MarvelX Campaign2020-07-01T18:03:44-07:00

Case Study: IDEX Health & Science Marketing Plan & Strategy

Case IDEX Health & Science produces and sells over 10,000 best-in-class fluidic and optical components, kits, sub-systems, and assemblies for instruments and lab benches, plus over 5,000 custom solutions. Due to their enormous and ever-evolving product portfolio, it was necessary to come up with a plan of action for their global marketing team to create a smooth and effortless launch for every current and new innovation. Strategy Through research, strategic development and application of our Brandgineering by Design™ process, V2Works focused on each potential avenue for marketing outlets for both traditional and inbound marketing to develop a comprehensive plan for promotion and product launches. The plan was structured to incorporate main campaign goals with a thorough account of relevant marketing [...]

Case Study: IDEX Health & Science Marketing Plan & Strategy2020-07-13T15:55:31-07:00

Altavair Website

An Established Air Finance Company Launches a New Brand and Website V2Works partnered with Altavair, formerly Guggenheim Aviation partners to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website. Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market. The new site was designed and developed to reflect Altavair’s key brand values, and also express their uniquely innovative interactions paired with phenomenal integrity. The polished site conveys Altavair’s long history and commitment to commercial aviation leasing, while also offering an extensive look into their immense track record of world-wide clientele. The site features a streamlined, user-friendly layout, mobile-friendly [...]

Altavair Website2020-07-01T18:04:17-07:00

Altavair Brand Development

Showcasing Innovation and Integrity Guggenheim Aviation Partners (GAP), an aircraft investment and management business belonging to Guggenheim Partners, LLC, recently purchased the commercial aviation division to operate as a separate entity. Due to GAP’s long-standing and successful history, they required a strong new brand to present to the market. (Read full Press Release) In their transition to a singular company, GAP sought the help of V2Works to create a new name and identity for their business, with the primary goal being to maintain its position as a premier global commercial aircraft leasing, financing, and management company.  In a rapid six-week sprint, V2Works worked hand-in-hand with the GAP team to determine a clear differentiator and branding strategy to help guide their [...]

Altavair Brand Development2020-08-05T17:20:22-07:00

Case Study: Altavair Branding & Website

Case Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. Altavair recently purchased the commercial aviation division from Guggenheim Partners to operate as an independent business, procuring the help of V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website.  Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market. Strategy In a rapid six-week sprint, V2Works worked to determine a clear differentiator and branding strategy to help guide their internal principles and behaviors moving forward. V2Works then used that strategy to develop [...]

Case Study: Altavair Branding & Website2020-07-13T16:06:33-07:00

V2Works Launches New Website for Altavair, Formerly Guggenheim Aviation Partners

V2Works, a branding and design firm, is pleased to announce the launch of a new website for Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. Altavair recently purchased the commercial aviation division from Guggenheim Partners to operate as an independent business, procuring the help of V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website. With global operations in Seattle, London and Singapore, Altavair specializes in acquiring, leasing, re-purposing, and selling commercial jet aircraft and engines. Since its inception in 2003, Altavair has completed over $8 billion in commercial aircraft lease transactions — with 40 customers in 27 countries representing over 200 individual Boeing and Airbus aircraft, including direct orders from the manufacturers and 17 [...]

V2Works Launches New Website for Altavair, Formerly Guggenheim Aviation Partners2020-08-27T22:18:19-07:00

Ironmaster Ad campaign and Contest

Ironmaster Ad campaign and Contest We launched an online contest campaign for health and fitness company, IronMaster that leveraged data tracking for a series of strategically placed ads. We designed a series of ads that ran every month in big-industry magazines and included URL links that were set up to monitor user data and track analytics. The contest incentivized user visits to designated campaign landing pages where Ironmaster was able to track customer leads and gather new customer information. The campaign utilized a strategic sequence of print and digital ad placements as well as interactive landing pages to generate consumer interest in products. As a result, Ironmaster was able to generate more leads per campaign from one ad campaign than the entire previous year’s [...]

Ironmaster Ad campaign and Contest2020-07-13T16:13:59-07:00

Hamilton pH Video

Streamlining Training with Animated Videos We produced a training video for Hamilton personnel that would minimize repetitive, costly and time-consuming in-person training. The educational material for Hamilton pH sensors was simplified into a series of sequential steps, story boarded, and then animated to create a more captivating delivery of pH measurement and sensor use. By using bold graphic icons, consistent visuals and fluid narration throughout the animation, the content could be presented clearly and quickly to any audience. The video set a conceptual precedence for content delivery, turning hours of training efforts into minutes. This project required: Creative Concepting Custom 2D Illustrations Storyboarding Motion Graphics Direction Voice Actor Procurement & [...]

Hamilton pH Video2020-07-13T17:45:01-07:00

IDEX Health & Science IDEX Health & Science 3D imagery

IDEX Health & Science 3D imagery IDEX Health & Science, a life science company that specializes in fluidics components and engineering solutions, has over 3,000 products available for sale through their e-commerce website. We were able to leverage existing SolidWorks engineering drawings to compile a comprehensive library of 3-dimensional images, utilizing the contents of their image library to output 74,000 individual renderings — 30 of each product — to create 360° product views for each product on their website and touch screen kiosk. This project required: Product Innovation Creative Concepting Photo-realistic 3D Motion Graphics

IDEX Health & Science IDEX Health & Science 3D imagery2020-08-26T14:45:12-07:00
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