Branding

Case Study: DirtFish

Case DirtFish is the most prestigious rally racing school in America set at the foothills of the Cascade Mountains in Washington State. With over 315 acres of gravel, mud and tarmac, DirtFish is one of the most qualified locations in the world to learn or train for rally racing. With a corner on the niche rally industry, the team at DirtFish looked to expand their rally racing empire, laying the groundwork for a global brand development. Strategy We collaborated with the DirtFish team, getting our hands dirty to restructure the brand from the ground up. The discovery process included spending quality time at the facility working with sales personnel, instructors, and even mechanics. Together, the DirtFish team and rally car [...]

Case Study: DirtFish2020-07-01T16:46:14-07:00

Case Study: IDEX Health & Science

Case Because IDEX Health & Science was originally a conglomerate of eight distinct sub-brands, they were viewed as product distributors that offered a variety of industry-leading products. Customers had difficulty identifying which company was behind their preferred products. This lack of overarching brand distinction both under-represented IDEX’s capabilities and caused confusion in the market place. Strategy Through strategic development and application of the Brandgineering by Design™ process, IDEX Health & Science products and services were restructured under one brand platform. Branded collateral was able to inspire a fresh and unified take on IDEX Health & Science as a premier health and science parts supplier. IDEX Health & Science’s refreshed brand platform paired the ‘Fluidics for Life’ brand promise with [...]

Case Study: IDEX Health & Science2020-07-01T16:43:58-07:00

Case Study: Majestic

Case Majestic Glove has established the standard of quality in the safety glove industry. With positive brand perception already built around their commitment to manufacturing quality gloves, Majestic looked to break ground in several additional safety categories—everything from flame resistant clothing to glasses. During the discovery phase, our team identified a window of opportunity to rebrand their company and target future expansion possibilities. Strategy As a long-standing contributor to Majestic Glove creative, we were able to identify a cohesive strategy for their company growth. Majestic has behind it a rich history of quality and production, which made the growing pains of modernization the most challenging aspect of developing their brand. New brand visuals positioned Majestic Glove to reach a [...]

Case Study: Majestic2020-07-01T16:42:11-07:00

Case Study: Ironmaster

Case After enjoying decades as a leader in the specialized exercise equipment industry, Ironmaster began feeling an increased distance from their customer base, which was further impacted by the economic downturn of the early 2000′s. Facing a need to revitalize and refresh their brand and collateral, they turned to V2Works for a complete brand reassessment. Strategy Ironmaster’s new look needed to be modern and clean while delivering the same emphasis on values and high-quality products that had been their hallmark for over thirty years. Establishing a core library of logo marks, branded colors and graphic elements, we laid the groundwork for a comprehensive suite of engaging marketing materials. Photography was a key element to the job – using our on-site studio, [...]

Case Study: Ironmaster2020-07-01T16:38:27-07:00

Case Study: Ramm TLC Brand

Case With their proprietary Turning Leg Caddy®, RammTLC had the experience, quality, and innovative technology to be a leader in the mobility device industry, but with a number of ‘copy cat’ companies entering the market, they needed to differentiate themselves from the competition and refresh their relationship with the medical community. Strategy Turning to V2Works to bring their brand experience up to speed, we established a new identity based on their dedication to accessibility and independence. RammTLC implemented a new website, printed materials, trade show collateral and a complete library of new product imagery that established them as a big player in the mobility device arena. Results Since successfully marketing their innovative TLC technology and solidifying their brand, RammTLC has [...]

Case Study: Ramm TLC Brand2020-07-01T16:33:52-07:00

Alta Cellars. What’s a little wine among friends?

A New, Fresh Brand One of our favorite projects in recent memory is Alta Cellars, a new Wine company located in Woodinville, Washington. V2Works collaborated with the client and researched area Wine’s to come up with a unique brand and carried that brand into the labeling of the bottles, the Website and more. This project required: Branding Label Design Web Design

Alta Cellars. What’s a little wine among friends?2020-07-02T19:51:32-07:00

Marten River Lodge. Breathing new life into an old lodge.

The Ultimate Outdoor Adventure V2Works was approached by Marten River Lodge to give them a complete make-over. Primarily a hunting and fishing lodge, Marten River had a plain image that was more focused on renting cabins and fishing boats. Our approach was to sell the lodge experience. To focus on the whole family, not just the sportsman. Taking a cue from the beautiful scenery and color of the property, we created a brand that fit within its surroundings. The brand mark contains elements of the outdoors, while remaining approachable. The brochure and Web site showcase beautiful imagery of the property, giving potential customers a full impression of the lodge. This project required: Photography Print Design [...]

Marten River Lodge. Breathing new life into an old lodge.2020-08-18T17:45:19-07:00

TNT Mechanical. Brand and implementation.

Not Your Average HVAC Company Our friends at TNT Mechanical wanted to spruce up their image as their business grew. V2Works created a new logotype and helped TNT implement it through typical stationery, truck wraps, T-shirts and even race car sponsorship graphics. This project required: Brand Design Print Design

TNT Mechanical. Brand and implementation.2020-08-24T21:27:39-07:00

RammTLC. A passion for mobility.

An Updated Brand Ramm TLC approached V2Works to help them improve their brand identity, and create marketing materials that would help their company grow. Focusing on a clean, simple look that focused more on the salvation of the product and less on art, V2Works delivered a clean identity that allowed Ramm TLC to communicate it’s message to customers. This project required: Brand Identity Print Design Web Design Photography

RammTLC. A passion for mobility.2020-07-02T20:36:54-07:00

Lake Sammamish Bank. Branding and collateral materials.

A Brand New Brand We were approached by Lake Sammamish Bank with the challenge every designer craves: create a new brand for a new company. Nothing could be more fun, and more of a challenge. With research of other business banks, and an understanding of the area the bank would do the bulk of its business, V2Works created a clean, new brand that was very well received. This project required: Brand Identity Creation Print Design Stationary Design Location and Studio Photography

Lake Sammamish Bank. Branding and collateral materials.2020-08-18T17:39:36-07:00
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