Splitting a Brand Upchurch Scientific, a longstanding client of V2Works, made the decision to split their medical component products into a new company. V2Works was asked to brand the new venture and create the materials needed to market it. This project required: Branding Photography Advertising Print Design Web Design
Innovative Inverted Microscope EVOS is a new type of inverted microscope. Rather than traditional optics, it has a more ergonomic LCD display. V2Works was approached by AMG, the makers of EVOS, for help in creating a brand and marketing materials to promote their new product. The resulting brand and materials created strong selling tools for the EVOS. The first Ad placed contained a call to action and our VCARE Tracking tools were used to show a 24% response rate, and a 68% conversion rate from customers requesting a live demonstration. This project required: Brand Design Print Design Ad Concepts and Design Product Photography Interactive Web Design Video Production [...]
Write once, Read Forever Millenniata approached V2Works to help create a brand around a revolutionary storage solution they created. The product is a disc-based storage solution that archives files in a new way, creating discs that can be frozen, soaked and baked and still retain their data. V2Works created a brand around the concept of etching in stone, since their product boasts a 1,000 year life-span and because their product actually etches into the disc. This project required: Brand and Logo Design Print Design Web Design Packaging Trade Show Materials
Case Situated in one of the most picturesque wilderness areas in Northern Ontario, Marten River Lodge was a well-kept secret for much of their 88-year history. Opened to the public in 1925, they had maintained their rustic appeal with full hunting and fishing accommodations, but were finding it difficult to strike the balance between family resort and sportsman’s paradise. When V2Works was brought in, we identified the key challenges they faced, and established a game plan for an updated identity, new website, refreshed property photography, and engaging marketing collateral. Strategy The first step towards the new Marten River was capturing exciting new photography of the expansive beauty of the property, which V2Works did by traveling 3,000 miles to the wilds [...]
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