Chronus Tips for Mentoring Success As part of their mentoring program, Chronus collaborated with V2Works to create a series of Tips, each using a quote and photograph of an actual Chronus Mentoring customer. Tips screens were created on-brand using bright colors and interesting illustrations. This project required: Brand Development Design & Layout Appropriation of Brand Photography & Imagery
Chronus Logo Development Along with development of the Chronus brand, Chronus launched with multiple levels of coaching and mentoring modules, each needing their own brand extension. V2Works developed a series of marks that distributors could use depending on their appropriate position. Each level was designated by color coding and distinctive level names. This project required: Brand Development Color Development Design & Layout Specification and Guidelines
Hamilton Needle Builder Hamilton Company manufactures a great quantity of hubs and needles in a wide array of gauges and lengths, but is well-equipped to handle each customers’ needs. V2Works created a way for customers to make the selection process easy — the Hamilton Needle Builder. The Needle Builder is a stand-alone website that walks the user step-by-step through the needle building process. Users start by selecting their hub style, a needle gauge and length, and finishing with the point style they require. In the end the customer is shown the exact needle, whether custom or not, that can be ordered. This project required: Creative & Concepts Guidelines for Scope Design & Development Production & Code [...]
Hamilton Online Cell Density Brochure In order to showcase the innovative technology of Online Cell Density Monitoring — a way to monitor cells in real-time — Hamilton Company looked to V2Works to create a dynamic brochure. To tell the story in an easy-to-understand way, V2′s team incorporated elaborate infographics and detailed 3D renderings that would speak intelligently to the target audience. This project required: Creative 3D Rendering Infographic Design Copy Writing Design & Layout Appropriation of Brand Photography & Imagery Content Organization
Design Standards for Talent Development Software We formulated an all-encompassing set of brand guidelines for talent development software pioneers, Chronus. After streamlining characteristic brand elements into a new look and feel, we structured a set of visual rules that would guide not only their own brand presentation, but their software products as well. This project required: Guidelines for Interactive Scope Brand Development Copy Writing Appropriation of Brand Photography & Imagery Layout & Design
'Grab Some Sun' with a Bold Rebrand for HISUN Motors We built the HISUN Motors brand around the vibrancy of their fresh new tagline, ‘Grab Some Sun,’ taking action-oriented lifestyle photography and bold typography to reinvigorate brand visuals for sports, outdoor, and recreational markets. We created a comprehensive set of standards to guide their brand including process, voice, and partner guidelines. This brand redesign became an energized platform for catapulted growth and customer accessibility. This project required: Guidelines for Scope Naming Brand Development Copy Writing Design & Layout Appropriation of Brand Photography & Imagery Content Organization
BrandLab is the Hub for all Internal Marketing Initiatives at IDEX Health & Science BrandLab is the internal marketing website for IDEX Health & Science. BrandLab is the hub for all marketing announcements and initiatives by the IDEX Marketing team to internal personnel, including an interactive version of the IH&S brand guidelines, downloadable templates for all marketing materials and requests, live monthly posts from the BrandLab newsletter, downloadable assets and images for internal use, and presentation templates. The BrandLab website showcases how marketing initiatives have been directed and where marketing support is available for sales teams across the company. The BrandLab website is a customized WordPress template that has been re-interfaced to match the layout, look and general site map of the newly [...]
DirtFish is a rally school, located in the foothills of the Cascade Mountain range, that is dedicated to teaching the exciting sport of Rally to anyone who shares an interest. Although they started small and with a passion and desire for everything rally, their format quickly gained wide recognition, evolving them to be the most prestigious rally school in North America. With a much bigger audience, their stakeholders knew they needed to up their game brand-wise, and that's when Chief Executive Officer, Steve Rimmer, and General Manager, Mac McInnis, came to V2Works for help. V2Works consulted with Dirtfish's stakeholders on several positioning concepts to provide recommendations on the strongest direction for a global brand identity. We identified the opportunities and challenges in terms of how to modernize and grow their brand, [...]
Seattle, WA, March 7, 2015 — V2Works announces the publication of its new branding book, "Brandgineering by Design™ — A Practical Guide to Achieve Brand Victory." This debut hardcover marketing book, first published this spring, outlines their proven brand development process, which integrates innovative design and targeted strategy to achieve 'Brand Victory' — a self-coined term for successful brands that have cultivated long-term brand perception to secure customer loyalty and satisfaction. Brandgineering by Design, however, takes brand success to the next level by not only customizing an initial brand strategy, but by continually reinforcing a brand’s strategic foundation to respond favorably to a fluctuating marketplace. Brand platforms strategically influence consumer perceptions and brand reinforcement consistently inspires brand loyalty — that is Brand Victory. Brand Victory is accomplished by cultivating a long-term, positive brand [...]
Case Chronus offers talent and career development software for enterprise-scale organizations. As one of the fastest growing mentoring and talent development solutions companies, Chronus looked to differentiate their brand by teaming up with brand experts, V2Works. They had a lot of information that needed to be streamlined for potential clients. Strategy Brand strategy focused primarily on how the customer was interacting with Chronus products—development from on a user experience perspective. Along with a redesign of their corporate website, we used the refreshed Chronus brand platform to implement additional creative projects including photography, illustration, and sales campaign collateral. We focused on simplifying customer interfacing from the ground up. Results By involving the core management in creative discovery sessions it was [...]
Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.
Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.
