OCP. Creative ad solution.
Selling Optics OCP asked V2Works to create an Ad that would convey their longevity in the optics market. Our solution…flashlights! This project required: Photography Ad Concept and Design
Upchurch Medical. The launching of a new company.
Splitting a Brand Upchurch Scientific, a longstanding client of V2Works, made the decision to split their medical component products into a new company. V2Works was asked to brand the new venture and create the materials needed to market it. This project required: Branding Photography Advertising Print Design Web Design
EVOS™. High response rate on a simply powerful ad.
Innovative Inverted Microscope EVOS is a new type of inverted microscope. Rather than traditional optics, it has a more ergonomic LCD display. V2Works was approached by AMG, the makers of EVOS, for help in creating a brand and marketing materials to promote their new product. The resulting brand and materials created strong selling tools for the EVOS. The first Ad placed contained a call to action and our VCARE Tracking tools were used to show a 24% response rate, and a 68% conversion rate from customers requesting a live demonstration. This project required: Brand Design Print Design Ad Concepts and Design Product Photography Interactive Web Design Video Production [...]
Millenniata. Timeless branding for a lifetime storage solution.
Write once, Read Forever Millenniata approached V2Works to help create a brand around a revolutionary storage solution they created. The product is a disc-based storage solution that archives files in a new way, creating discs that can be frozen, soaked and baked and still retain their data. V2Works created a brand around the concept of etching in stone, since their product boasts a 1,000 year life-span and because their product actually etches into the disc. This project required: Brand and Logo Design Print Design Web Design Packaging Trade Show Materials
Grandview Hotel. Location photography.
Photographing a Lake Chelan Resort The Grandview Hotel, located in Lake Chelan, Washington approached V2Works to help improve their stock library of resort photography. Newly remodeled, the Grandview Hotel needed updated visuals to showcase their property to potential guests. This project required: Photography Color Correction
Case Study: Marten River Lodge
Case Situated in one of the most picturesque wilderness areas in Northern Ontario, Marten River Lodge was a well-kept secret for much of their 88-year history. Opened to the public in 1925, they had maintained their rustic appeal with full hunting and fishing accommodations, but were finding it difficult to strike the balance between family resort and sportsman’s paradise. When V2Works was brought in, we identified the key challenges they faced, and established a game plan for an updated identity, new website, refreshed property photography, and engaging marketing collateral. Strategy The first step towards the new Marten River was capturing exciting new photography of the expansive beauty of the property, which V2Works did by traveling 3,000 miles to the wilds [...]
Case Study: LabAssistant Mobile App
Situation IDEX Health & Science came to V2Works with a need for creative solutions to generate sales leads for their national and global sales force. After reviewing their challenges and goals, one of our creative solutions—that also ties well into a larger marketing goal of brand awareness—was to create a mobile application for iPhone and iPad that could be utilized as both a lead generation tool and as a platform to increase cross-selling opportunities. Tactics LabAssistant was created to target research professionals and lab technicians that are the core end-users of IDEX H&S’s products. Beginning as a chemical compatibility guide for the materials used to manufacture products, it was engineered to be expandable to add more reference materials as needed. [...]
Upchurch Scientific Catalogs. 20 years of print catalogs.
A Tradition in Selling Since 1993, V2Works has been designing and producing the Upchurch Scientific parts catalog. In addition to the challenges that come with producing a 200 page print catalog, V2Works was challenged each year to create a theme for the catalog, and create chapter pages that incorporated the theme, and included photos of the employees. This project required: Photography Print Design Print Production Creative Concepting
