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EVOS™. High response rate on a simply powerful ad.

Innovative Inverted Microscope EVOS is a new type of inverted microscope. Rather than traditional optics, it has a more ergonomic LCD display. V2Works was approached by AMG, the makers of EVOS, for help in creating a brand and marketing materials to promote their new product. The resulting brand and materials created strong selling tools for the EVOS. The first Ad placed contained a call to action and our VCARE Tracking tools were used to show a 24% response rate, and a 68% conversion rate from customers requesting a live demonstration. This project required: Brand Design Print Design Ad Concepts and Design Product Photography Interactive Web Design Video Production [...]

EVOS™. High response rate on a simply powerful ad.2020-07-02T20:32:57-07:00

Millenniata. Timeless branding for a lifetime storage solution.

Write once, Read Forever Millenniata approached V2Works to help create a brand around a revolutionary storage solution they created. The product is a disc-based storage solution that archives files in a new way, creating discs that can be frozen, soaked and baked and still retain their data. V2Works created a brand around the concept of etching in stone, since their product boasts a 1,000 year life-span and because their product actually etches into the disc. This project required: Brand and Logo Design Print Design Web Design Packaging Trade Show Materials

Millenniata. Timeless branding for a lifetime storage solution.2020-07-02T20:32:16-07:00

Grandview Hotel. Location photography.

Photographing a Lake Chelan Resort The Grandview Hotel, located in Lake Chelan, Washington approached V2Works to help improve their stock library of resort photography. Newly remodeled, the Grandview Hotel needed updated visuals to showcase their property to potential guests. This project required: Photography Color Correction

Grandview Hotel. Location photography.2020-07-02T20:33:31-07:00

New Year, New Projects

Every year for the past few years, I've tackled new projects come the new year. I guess you could call them resolutions, but I don't really care for the word resolution, because to me it sounds like a chore, whereas a project sounds like something fun and interesting to do. This year my project is based on photography; it's something I love, but I haven't been taking photos as much lately in my off time and it's something I miss. So, together with a group of other people, we've all committed to taking 7 photos every week for the entire year, otherwise known to us as 7/52. Hopefully by the end of this year I'll have learned something new and reinvigorated my love of photography, as well as have some [...]

New Year, New Projects2020-06-30T22:51:48-07:00

History of V2Works

V2Works, formally known as Visual Ventures, was founded twenty years ago out of a desire to provide the creative, encompassing branding and design services of a large agency while maintaining the personalized service and accessibility of our team. Having successfully served over 150 clients, we have established ourselves as a premier agency for strong team talent and goals. We’ve seen a lot of change in the industry in our two decades of experience. We saw the rise of the computer and how it has revolutionized the design world. We’ve successfully grown through not one, but two, major recessions. Today, our team has expanded into a dedicated group of creative professionals who are passionate thinkers, skilled craftsmen, tech nerds, and talented artists. As V2Works, we are fresh, streamlined, inspired, and confident that our [...]

History of V2Works2020-08-28T08:46:03-07:00

Frosty Days

It's been cold here in Seattle, and we've had some of the biggest frost I've ever seen in the last week or so. I went out early Saturday morning to take a few shots in the early morning light.

Frosty Days2020-06-30T22:56:30-07:00

Case Study: Marten River Lodge

Case Situated in one of the most picturesque wilderness areas in Northern Ontario, Marten River Lodge was a well-kept secret for much of their 88-year history. Opened to the public in 1925, they had maintained their rustic appeal with full hunting and fishing accommodations, but were finding it difficult to strike the balance between family resort and sportsman’s paradise. When V2Works was brought in, we identified the key challenges they faced, and established a game plan for an updated identity, new website, refreshed property photography, and engaging marketing collateral. Strategy The first step towards the new Marten River was capturing exciting new photography of the expansive beauty of the property, which V2Works did by traveling 3,000 miles to the wilds [...]

Case Study: Marten River Lodge2020-07-01T16:29:28-07:00

Project Portal. Job initiation and tracking system.

Log In A web-based application for initiating new projects, tracking their status and watching their budget. V2Works has always maintained a detailed job creation and tracking system. And now with VCARE Project Portal, our clients can create and review their projects online. With custom templates for every project type, VCARE Project Portal provides our clients with a streamlined form for submitting project requests. Project not approved to start? No problem! the Project Portal allows you to start a project and hold it until it’s approved to start. Simple 3-Step submission process. Our process is simple and straight-forward. Simply choose the type of project you want to start, fill in the required fields, attach relevant artwork and documents and submit it [...]

Project Portal. Job initiation and tracking system.2020-08-24T21:34:36-07:00

VCARE Services. Tools for success.

Project Portal VCARE is a set of custom-built SAS applications created by V2Works to help our customers increase workflow efficiency, improve customer interaction and deliver valuable campaign analytics. Built on the belief that a tool that serves many different markets loses important focus and simplicity, VCARE is a stripped down, focused set of tools, built by marketing professionals, for marketing professionals. The goal of VCARE is to enhance our collaboration and improve workflow. Allowing us to communicate and understand your goals better and understand when we are successful.

VCARE Services. Tools for success.2020-08-24T21:40:40-07:00

Case Study: LabAssistant Mobile App

Situation IDEX Health & Science came to V2Works with a need for creative solutions to generate sales leads for their national and global sales force. After reviewing their challenges and goals, one of our creative solutions—that also ties well into a larger marketing goal of brand awareness—was to create a mobile application for iPhone and iPad that could be utilized as both a lead generation tool and as a platform to increase cross-selling opportunities. Tactics LabAssistant was created to target research professionals and lab technicians that are the core end-users of IDEX H&S’s products. Beginning as a chemical compatibility guide for the materials used to manufacture products, it was engineered to be expandable to add more reference materials as needed. [...]

Case Study: LabAssistant Mobile App2020-07-01T16:30:51-07:00

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