Lead Generation

Why Advertising Your Success will Get You More Leads

Popularity Instills Trust Anyone who has ever bought anything has most likely read reviews. If a company has high reviews, this automatically instills trust in the company and they are more likely to get the sale compared to a no-name business or one that is just starting out. Flaunt your popularity! Did 3,000 people download your piece of content? State it on the landing page or form so a new user sees that this is a genuine, good piece of content that they too should download. The Bandwagon Effect It’s a natural tendency for humans to copy one another, even without realizing it – we like to be a part of tribes and social communities. So when we notice our social circle is doing one thing, we tend to [...]

Why Advertising Your Success will Get You More Leads2020-07-01T14:26:15+00:00

How to Get More Leads with a Content Offer No One Can Refuse

Do you feel lost when trying to think of ways to generate leads for your business? One way to generate leads is to provide high-value content with a perception of exclusivity. When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Typically high-value offers with a sense of urgency can help leads overcome their friction, doubt, or concern quickly. In these cases, the appropriate offer should sweeten the purchase; it should super-charge your readers' desire to buy or sign up now. In a perfect world, it creates a sense of urgency. Ask Yourself These Questions: Does my offer have a high perceived value? "Perceived" is the key word here. The good news is that an effective offer doesn't have to cost much. It just has [...]

How to Get More Leads with a Content Offer No One Can Refuse2020-07-01T21:35:57+00:00

Case Study: IDEX Health & Science Marketing Plan & Strategy

Case IDEX Health & Science produces and sells over 10,000 best-in-class fluidic and optical components, kits, sub-systems, and assemblies for instruments and lab benches, plus over 5,000 custom solutions. Due to their enormous and ever-evolving product portfolio, it was necessary to come up with a plan of action for their global marketing team to create a smooth and effortless launch for every current and new innovation. Strategy Through research, strategic development and application of our Brandgineering by Design™ process, V2Works focused on each potential avenue for marketing outlets for both traditional and inbound marketing to develop a comprehensive plan for promotion and product launches. The plan was structured to incorporate main campaign goals with a thorough account of relevant marketing [...]

Case Study: IDEX Health & Science Marketing Plan & Strategy2020-07-13T15:55:31+00:00

Ironmaster Ad campaign and Contest

Ironmaster Ad campaign and Contest We launched an online contest campaign for health and fitness company, IronMaster that leveraged data tracking for a series of strategically placed ads. We designed a series of ads that ran every month in big-industry magazines and included URL links that were set up to monitor user data and track analytics. The contest incentivized user visits to designated campaign landing pages where Ironmaster was able to track customer leads and gather new customer information. The campaign utilized a strategic sequence of print and digital ad placements as well as interactive landing pages to generate consumer interest in products. As a result, Ironmaster was able to generate more leads per campaign from one ad campaign than the entire previous year’s [...]

Ironmaster Ad campaign and Contest2020-07-13T16:13:59+00:00

IDEX Health & Science Touch Screen Kiosk

Groundbreaking Product Interface for IDEX Health & Science The new touch-screen kiosks for IDEX Health & Science showcase interactive, 3D on-screen product models that can be interactively viewed at trade shows and corporate presentations. This new method for displaying entire product offerings has set the standard for B2B presentation. What used to require cumbersome sets of products to be lugged around for in-show display can now be streamlined for convenience and portability. The kiosk features interactive touchscreen capabilities, robust product filtering, and specs for over 3,000 intricate fludics components. The kiosks can also act as a built-in lead form for literature and follow-up requests and can be used in tablet form as an interactive sales tool. Overall, the IDEX Health & [...]

IDEX Health & Science Touch Screen Kiosk2020-07-13T16:17:58+00:00

Majestic BlazeTex Campaign

Standout Advertising for Majestic USA Majestic Glove ran a half page ad in Business and Industry Connection (BIC) Magazine that featured BlazeTex, a line of their flame retardant clothing. In a magazine where every ad was muddled by over-accommodated content, Majestic was looking to create a system that not only challenged conventional visuals, but also carried a relevant benefit that would directly appeal to magazine’s readership. We paired current brand elements with original, heroic photography that would make the subject clothing items stand out. The end result was a high-contrast, eye-catching ad that distilled its message down to relevant imagery and captivating messaging. The call to action on the ad led to a campaign-custom landing page that not only documented the success of the [...]

Majestic BlazeTex Campaign2020-10-23T15:40:51+00:00

Hamilton Needle Builder

Hamilton Needle Builder Hamilton Company manufactures a great quantity of hubs and needles in a wide array of gauges and lengths, but is well-equipped to handle each customers’ needs. V2Works created a way for customers to make the selection process easy — the Hamilton Needle Builder. The Needle Builder is a stand-alone website that walks the user step-by-step through the needle building process. Users start by selecting their hub style, a needle gauge and length, and finishing with the point style they require. In the end the customer is shown the exact needle, whether custom or not, that can be ordered. This project required: Creative & Concepts Guidelines for Scope Design & Development Production & Code [...]

Hamilton Needle Builder2020-07-02T15:21:09+00:00
Load More Posts

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.