Lead Generation

Ironmaster Ad campaign and Contest We launched an online contest campaign for health and fitness company, IronMaster that leveraged data tracking for a series of strategically placed ads. We designed a series of ads that ran every month in big-industry magazines and included URL links that were set up to monitor user data and track analytics. The contest incentivized user visits to designated campaign landing pages where Ironmaster was able to track customer leads and gather new customer information. The campaign utilized a strategic sequence of print and digital ad placements as well as interactive landing pages to generate consumer interest in products. As a result, Ironmaster was able to generate more leads per campaign from one ad campaign than the entire previous year’s [...]

Standout Advertising for Majestic USA Majestic Glove ran a half page ad in Business and Industry Connection (BIC) Magazine that featured BlazeTex, a line of their flame retardant clothing. In a magazine where every ad was muddled by over-accommodated content, Majestic was looking to create a system that not only challenged conventional visuals, but also carried a relevant benefit that would directly appeal to magazine’s readership. We paired current brand elements with original, heroic photography that would make the subject clothing items stand out. The end result was a high-contrast, eye-catching ad that distilled its message down to relevant imagery and captivating messaging. The call to action on the ad led to a campaign-custom landing page that not only documented the success of the [...]