3D Cell Growth Technology Created by the Hamilton Company, the BioLevitator is a revolutionary desktop cell incubation solution. Hamilton and V2Works worked together to create a product launch plan, including the types of materials needed. This project required: Product Photography Print Design Interactive Web Design eBlast Design Web Banners HTML and CSS
An Updated Brand Ramm TLC approached V2Works to help them improve their brand identity, and create marketing materials that would help their company grow. Focusing on a clean, simple look that focused more on the salvation of the product and less on art, V2Works delivered a clean identity that allowed Ramm TLC to communicate it’s message to customers. This project required: Brand Identity Print Design Web Design Photography
Splitting a Brand Upchurch Scientific, a longstanding client of V2Works, made the decision to split their medical component products into a new company. V2Works was asked to brand the new venture and create the materials needed to market it. This project required: Branding Photography Advertising Print Design Web Design
Innovative Inverted Microscope EVOS is a new type of inverted microscope. Rather than traditional optics, it has a more ergonomic LCD display. V2Works was approached by AMG, the makers of EVOS, for help in creating a brand and marketing materials to promote their new product. The resulting brand and materials created strong selling tools for the EVOS. The first Ad placed contained a call to action and our VCARE Tracking tools were used to show a 24% response rate, and a 68% conversion rate from customers requesting a live demonstration. This project required: Brand Design Print Design Ad Concepts and Design Product Photography Interactive Web Design Video Production [...]
Case Situated in one of the most picturesque wilderness areas in Northern Ontario, Marten River Lodge was a well-kept secret for much of their 88-year history. Opened to the public in 1925, they had maintained their rustic appeal with full hunting and fishing accommodations, but were finding it difficult to strike the balance between family resort and sportsman’s paradise. When V2Works was brought in, we identified the key challenges they faced, and established a game plan for an updated identity, new website, refreshed property photography, and engaging marketing collateral. Strategy The first step towards the new Marten River was capturing exciting new photography of the expansive beauty of the property, which V2Works did by traveling 3,000 miles to the wilds [...]
Situation IDEX Health & Science came to V2Works with a need for creative solutions to generate sales leads for their national and global sales force. After reviewing their challenges and goals, one of our creative solutions—that also ties well into a larger marketing goal of brand awareness—was to create a mobile application for iPhone and iPad that could be utilized as both a lead generation tool and as a platform to increase cross-selling opportunities. Tactics LabAssistant was created to target research professionals and lab technicians that are the core end-users of IDEX H&S’s products. Beginning as a chemical compatibility guide for the materials used to manufacture products, it was engineered to be expandable to add more reference materials as needed. [...]
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