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DirtFish Brand Revamp

DirtFish is a rally school, located in the foothills of the Cascade Mountain range, that is dedicated to teaching the exciting sport of Rally to anyone who shares an interest. Although they started small and with a passion and desire for everything rally, their format quickly gained wide recognition, evolving them to be the most prestigious rally school in North America. With a much bigger audience, their stakeholders knew they needed to up their game brand-wise, and that's when Chief Executive Officer, Steve Rimmer, and General Manager, Mac McInnis, came to V2Works for help. V2Works consulted with Dirtfish's stakeholders on several positioning concepts to provide recommendations on the strongest direction for a global brand identity. We identified the opportunities and challenges in terms of how to modernize and grow their brand, [...]

DirtFish Brand Revamp2020-07-10T20:33:50-07:00

V2Works Celebrates Another Successful Year with the IDEX Health & Science Marketing Team

V2Works was fortunate to play host to the U.S. marketing team from IDEX Health & Science this week. Their team flew to Seattle from all over the country to spend a full day with our crew, where we met new people and hashed out details of their recent merger. We covered a lot of ground in a short period of time, which left us all feeling satisfied and excited for great things to come. Afterwards, their global marketing leader treated everyone to a delicious dinner at  Russell's Restaurant to celebrate a job well done for everything we've accomplished this year. We'd like to extend an extra-special appreciation and thanks to the IDEX Health & Science marketing team for everything they do to bring out the best in all of us. Here's to another [...]

V2Works Celebrates Another Successful Year with the IDEX Health & Science Marketing Team2020-08-24T21:09:25-07:00

Happy Birthday David!

We wished David, our Project Manager, the happiest of birthdays! We celebrated with at team lunch at Preservation Kitchen and his favorite — Coconut Cream Pie! #V2WorksPerks

Happy Birthday David!2020-10-23T15:29:06-07:00

The Perks of a Power Outage

On Tuesday, November 17th the Pacific Northwest experienced the second major storm in a matter of months, wreaking havoc around the Seattle area and beyond. Winds, which were clocked well over 100 miles per hour, plus heavy rains (and reports of pea-sized hail) caused extensive damage, knocking out power to hundreds of thousands of people. The power at V2Works was no exception, but one of the perks of being a team full of creatives, is that we're always up for some amusement. Even if that means trekking through the wind and rain — and snail-paced TRAFFIC — for a chilly, dripping-wet adventure. The first day of our power-outage found a group of us at the new McMenamins Anderson School, down the road in Bothell, where we savored one of the only delicacies [...]

The Perks of a Power Outage2020-10-23T15:27:49-07:00

2nd Annual Office Pumpkin Decorating Contest

Since last year's pumpkin decorating contest was such a hit, we decided to repeat the pumpkin fun for everyone and make it an annual event. This year, it was a race to the conference room for each Brandgineer to chose the perfect mini-pumpkin from an assortment that varied in size, form, and color. Whether inspiration came from their own cleverness, or they received artistic messages from frightful spirits of regions beyond, creativity ran rampant. Happy Halloween from the V2 team!

2nd Annual Office Pumpkin Decorating Contest2020-07-10T20:50:05-07:00

Our Annual Summer Outing was Just Ducky

Every year V2Works celebrates summer and team camaraderie with the people who make great design happen every day: our talented team of Brandgineers! This year our team traded in their computers for Ducks, then flocked to downtown Seattle. The pleasure trip started with a loud, yet tasty lunch at the Hard Rock Cafe, where we filled up on good food, refreshments, and lively conversation. After our appetites were satiated, we traversed the land and water of the city in a WWII amphibious landing craft — otherwise known as "Ride the Ducks of Seattle." Led by our Sea Captain, "Bob Frapples," the day continued its very loud theme with plenty of jokes, laughter, music, and fun. Here are a few highlights of the day. #Frapples! The V2Works team lunching at [...]

Our Annual Summer Outing was Just Ducky2020-08-25T16:15:29-07:00

Client DirtFish Wins Gold in Detroit at 2015 Red Bull GRC Lites

Congratulations to our client, DirtFish, and their Motorsports team driver, Tanner Whitten, for bringing home the gold in Detroit at the 2015 Red Bull GRC Lites. Thanks to Whitten's consistent finishes throughout the first half of the season, and an overall points lead after the North Carolina race, the DirtFish team went into the race knowing they had a big orange target on their hatch. Even so, DirtFish proved to they are a force to be reckoned with this season. Keep up the great work.

Client DirtFish Wins Gold in Detroit at 2015 Red Bull GRC Lites2020-07-01T15:43:12-07:00

V2Works Announces the Publication of New Branding Book, “Brandgineering by Design™ – A Practical Guide to Achieve Brand Victory

Seattle, WA, March 7, 2015 — V2Works announces the publication of its new branding book, "Brandgineering by Design™ — A Practical Guide to Achieve Brand Victory." This debut hardcover marketing book, first published this spring, outlines their proven brand development process, which integrates innovative design and targeted strategy to achieve 'Brand Victory' — a self-coined term for successful brands that have cultivated long-term brand perception to secure customer loyalty and satisfaction. Brandgineering by Design, however, takes brand success to the next level by not only customizing an initial brand strategy, but by continually reinforcing a brand’s strategic foundation to respond favorably to a fluctuating marketplace. Brand platforms strategically influence consumer perceptions and brand reinforcement consistently inspires brand loyalty — that is Brand Victory. Brand Victory is accomplished by cultivating a long-term, positive brand [...]

V2Works Announces the Publication of New Branding Book, “Brandgineering by Design™ – A Practical Guide to Achieve Brand Victory2020-08-24T21:43:18-07:00

Brandgineering by Design™ A Practical Guide to Achieving Brand Victory

Brandgineering by Design™ is a Brand Development Process that Integrates Innovative Design and Targeted Brand strategy to Achieve Brand Victory Brandgineering by Design, developed by V2Works, was created to help you discover how to cultivate a long-term positive brand, and assist your company in reaching Brand Victory. The Brandgineering by Design process is the result of over 22 years of accumulative branding research, analysis and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process. In fact, the process has proven to be so successful, we even published a book about it! What is Brandgineering by Design? Brandgineering by Design is a strategic brand development process that positions new or existing brand platforms to achieve Brand Victory. Brand [...]

Brandgineering by Design™ A Practical Guide to Achieving Brand Victory2020-08-24T20:23:51-07:00

Brandgineering by Design™

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The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.