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IDEX Health & Science MarvelX Campaign

MarvelX Product Launch Campaign IDEX Health & Science engineers were enthusiastic to launch their next generation UHPLC connection technology to the market, and looked to V2Works for guidance on how to best release the product to market. Using the pre-developed marketing plan as a starting point (read the strategy case study), our Brandgineers worked closely with the IDEX Health & Science team to determine the best course of action for a successful introduction. The strategy and launch included creative and scope questionnaires, product naming, logo design, copy writing, brand voice, product brochure, eblasts, web banners, landing pages, and trade show POP displays. By featuring carefully targeted benefit points, the complete launch of MarvelX™ was quite successful, and helped change [...]

IDEX Health & Science MarvelX Campaign2020-07-01T18:03:44-07:00

Case Study: IDEX Health & Science Marketing Plan & Strategy

Case IDEX Health & Science produces and sells over 10,000 best-in-class fluidic and optical components, kits, sub-systems, and assemblies for instruments and lab benches, plus over 5,000 custom solutions. Due to their enormous and ever-evolving product portfolio, it was necessary to come up with a plan of action for their global marketing team to create a smooth and effortless launch for every current and new innovation. Strategy Through research, strategic development and application of our Brandgineering by Design™ process, V2Works focused on each potential avenue for marketing outlets for both traditional and inbound marketing to develop a comprehensive plan for promotion and product launches. The plan was structured to incorporate main campaign goals with a thorough account of relevant marketing [...]

Case Study: IDEX Health & Science Marketing Plan & Strategy2020-07-13T15:55:31-07:00

Hollywood Tavern MEHH

The V2Works team closed out the spooky yet great month of October with one of the most fun experiences in MEHH (month-end happy hour) history. We trekked over to the Hollywood Tavern in beautiful Woodinville, where we discovered that they have one of the greatest menus of delectables! We chomped on chile tots, cajun wings, Korean tacos, some tasty fries with dipping sauces, plus sliders and even fried pickles. It was October-feast! The highlight may have been their trio of "adult" milkshakes: Stumbling Cow, Holy Cow and the Nutty Cow - each made with a healthy dose of whiskey. Yumm! Being that we're a group that thrives on creativity, we have a knack for coming up with the most bizarre set of things to talk about. This month was no [...]

Hollywood Tavern MEHH2020-10-23T15:13:02-07:00

3rd Annual Office Pumpkin Decorating Contest

The only rule for our pumpkin decorating contest is that it must include one of the company-supplied mini-pumpkins or gourds. Other than that simple rule, creativity can run amuck! The Brandgineers at V2Works continued to push the boundaries in our 3rd Annual Halloween contest – running the gamut from the spooky to the music-oriented to a set of wheels and to the political (which actually brought us full-circle back to spooky!) No doubt some of us are already pondering how to top ourselves next year!

3rd Annual Office Pumpkin Decorating Contest2020-08-25T15:36:34-07:00

Altavair Website

An Established Air Finance Company Launches a New Brand and Website V2Works partnered with Altavair, formerly Guggenheim Aviation partners to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website. Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market. The new site was designed and developed to reflect Altavair’s key brand values, and also express their uniquely innovative interactions paired with phenomenal integrity. The polished site conveys Altavair’s long history and commitment to commercial aviation leasing, while also offering an extensive look into their immense track record of world-wide clientele. The site features a streamlined, user-friendly layout, mobile-friendly [...]

Altavair Website2020-07-01T18:04:17-07:00

Altavair Brand Development

Showcasing Innovation and Integrity Guggenheim Aviation Partners (GAP), an aircraft investment and management business belonging to Guggenheim Partners, LLC, recently purchased the commercial aviation division to operate as a separate entity. Due to GAP’s long-standing and successful history, they required a strong new brand to present to the market. (Read full Press Release) In their transition to a singular company, GAP sought the help of V2Works to create a new name and identity for their business, with the primary goal being to maintain its position as a premier global commercial aircraft leasing, financing, and management company.  In a rapid six-week sprint, V2Works worked hand-in-hand with the GAP team to determine a clear differentiator and branding strategy to help guide their [...]

Altavair Brand Development2020-08-05T17:20:22-07:00

Case Study: Altavair Branding & Website

Case Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. Altavair recently purchased the commercial aviation division from Guggenheim Partners to operate as an independent business, procuring the help of V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website.  Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market. Strategy In a rapid six-week sprint, V2Works worked to determine a clear differentiator and branding strategy to help guide their internal principles and behaviors moving forward. V2Works then used that strategy to develop [...]

Case Study: Altavair Branding & Website2020-07-13T16:06:33-07:00

V2Works Launches New Website for Altavair, Formerly Guggenheim Aviation Partners

V2Works, a branding and design firm, is pleased to announce the launch of a new website for Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. Altavair recently purchased the commercial aviation division from Guggenheim Partners to operate as an independent business, procuring the help of V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website. With global operations in Seattle, London and Singapore, Altavair specializes in acquiring, leasing, re-purposing, and selling commercial jet aircraft and engines. Since its inception in 2003, Altavair has completed over $8 billion in commercial aircraft lease transactions — with 40 customers in 27 countries representing over 200 individual Boeing and Airbus aircraft, including direct orders from the manufacturers and 17 [...]

V2Works Launches New Website for Altavair, Formerly Guggenheim Aviation Partners2020-08-27T22:18:19-07:00

V2Works Teams with Guggenheim Aviation Partners to Launch New Brand

Guggenheim Aviation Partners (GAP), an aircraft investment and management business belonging to Guggenheim Partners, LLC, recently purchased the commercial aviation division to operate as a separate entity. During its tenure as a Guggenheim joint venture, GAP successfully managed two funds for Guggenheim’s clients, completing over $8 billion in commercial aircraft lease transactions — with 40 customers in 27 countries representing over 200 individual Boeing and Airbus aircraft, including direct orders from the manufacturers and 17 freighter conversions. Due to GAP’s long-standing and successful history, they required a strong new brand to present to the market. In their transition to a singular company, GAP sought the help of V2Works to create a new name and identity for their business, with the primary goal being to maintain its position as a premier [...]

V2Works Teams with Guggenheim Aviation Partners to Launch New Brand2020-08-27T22:23:35-07:00

Month End Happy Hour (MEHH!) at Beardslee Public House

It’s always hard to tell how the weather might turn out on a September 30th in the Northwest.  It can be rainy and 50, or we can get lucky with warm and sunny conditions.  V2Work’s MEHH (Month End Happy Hour) delivered the latter this time! We took full advantage, enjoying our drinks and multiple appetizers outside at the Beardslee Public House, closing out a very exciting month. We chatted about topics that included the architectural design decisions of adjacent buildings, why Sia chooses to perform without a band onstage, and whether liver pâté is tasty or nasty. (Notice how one little letter can make a big difference?) The vote leaned toward nasty, with just two notable dissents. All in all, it was a great way to close out the month. [...]

Month End Happy Hour (MEHH!) at Beardslee Public House2020-10-23T15:14:46-07:00

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