landing pages

Why Inbound Marketing is Vital for Lead Generation

As a marketer, you goal is to generate quality leads for your sales team. Inbound Marketing Strategies are designed to attract potential clients, convert them to leads and not only delight them but close the deal. A happy customer is a great thing to have. The key to generating leads lays within a well-planned and successful Inbound Marketing Campaign. From a tactical standpoint, a marketer needs a plan. They need structure to make inbound lead generation happen. In our white paper, “15 Powerful Lead Generation Strategies,” we share with you the four key elements of inbound marketing: the offer, having a clear and concise call-to-action, detail your offer on a dedicated landing page, and on that landing page have an appropriate form to capture each visitor’s information in exchange for [...]

Why Inbound Marketing is Vital for Lead Generation2020-07-01T21:40:56-07:00

What are the Keys to an Effective, Lead-generating Landing Page?

Landing Pages are one of the Most Important Elements in the Lead Generation Strategy A landing page is the gateway to your offer, plain and simple. By directing your visitors to just the one particular offer, you’re freeing them from the distractions of the rest of whatever your website may present. They are there for one purpose, and that is to fill out the form to access your offer, which in turn captures their information and creates a lead generation for sales. The Goal is to Convert Visitors to that Page into Leads Ideal landing pages have a handful of key elements within the layout that are the tools for converting visitors. Keep your content short, and to the point. With landing pages, often times less is more. Cluttered [...]

What are the Keys to an Effective, Lead-generating Landing Page?2020-07-01T21:35:58-07:00

Distractions on Your Landing Page are Hurting Your Lead Generation

Landing Pages are One of the Most Important Components in Any Lead Generation Strategy Once an offer and call-to-action have been created and developed, it’s on to the creating the landing page. Upon visiting the landing page, the goal is now to keep visitors there. If the page has too much information or too many elements your true message will be camouflaged. Don’t be fooled into thinking your offer is distraction proof — a cluttered page equals a distracted visitor. Doing something as simple as removing the navigation elements from the landing page is always an effective starting point for eliminating some of the distractions. It’s easy to think that having more options and content equates to a higher conversion of visitors to leads, right? Wrong. Don’t bury your [...]

Distractions on Your Landing Page are Hurting Your Lead Generation2020-07-01T21:35:58-07:00

Why Landing Pages are Vital for Lead Generation

What is a Landing Page?  At its very heart, a landing page is simply a web-page that offers visitors useful information in exchange for their contact information. A landing page is distinct from your website homepage or a product page for that matter because it has specific conversions in mind. Often-times these landing pages are campaign or offer specific. A successful landing page will illustrate the value of the resource being offered so the visitor can quickly decide whether or not this content has the kind of information they are looking for. If they believe the information being offered is going to help them, they will provide your company with their information in order to receive the content. Give-and-Take Landing pages are vital for lead generation because they offer [...]

Why Landing Pages are Vital for Lead Generation2020-07-01T21:35:58-07:00

Brandgineering by Design™

LET'S CONNECT

17605 80th Ct NE
Kenmore, WA 98028

(425) 398-1710

info@v2works.com

LET’S BE SOCIAL

Sometimes we hang out on social, sometimes we don’t. If you’re inclined to find out, follow us!

CAREERS
We’re always on the lookout for creative individuals to grow our team. If you’re talented, looking for a new challenge, and know your stuff then check us out.
© Copyright 1993 -    |   V2Works   |   All Rights Reserved   |   Privacy Policy
Close Sliding Bar Area

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.