Monthly Archives: February 2013

Case Study: Diamo Powersports

Case As a boutique importer in the motorsports industry, Diamo felt distanced from their consumers and overshadowed by huge industry names such as Honda and Yamaha. Establishing a need for custom photography and smart ad placement to drive their marketing efforts, V2Works approached the situation with the experience needed to create a true branded library of image assets that could be leveraged across a wide range of advertising platforms. Strategy In the hugely competitive motorsports market, V2Works recognized the need to move away from simple product shots and towards a fully-realized lifestyle photo shoot. Providing casting services as well as location scouting, we brought in three models to showcase the product in a contextualized setting. Results We provided Diamo [...]

Case Study: Diamo Powersports2020-07-01T16:40:22-07:00

Case Study: Ironmaster

Case After enjoying decades as a leader in the specialized exercise equipment industry, Ironmaster began feeling an increased distance from their customer base, which was further impacted by the economic downturn of the early 2000′s. Facing a need to revitalize and refresh their brand and collateral, they turned to V2Works for a complete brand reassessment. Strategy Ironmaster’s new look needed to be modern and clean while delivering the same emphasis on values and high-quality products that had been their hallmark for over thirty years. Establishing a core library of logo marks, branded colors and graphic elements, we laid the groundwork for a comprehensive suite of engaging marketing materials. Photography was a key element to the job – using our on-site studio, [...]

Case Study: Ironmaster2020-07-01T16:38:27-07:00

Case Study: Kasea Motorsports

Case A pioneer in the youth ATV and scooter business, Kasea enjoyed years of industry-leading business, but had since felt it’s connection to their consumers waning. V2Works was brought in to update the brand’s image and increase consumer relativity in the youth ATV and scooter markets by heightening consumer interest and increasing dealer revenue momentum. Strategy We approached Kasea’s brand with a fresh viewpoint of appealing directly to the youth market, creating a fun suite of marketing collateral which positioned the brand at the forefront of the industry, and allowed Kasea to demand increased dealer volume. Results Annual sales increased five-fold after their re-brand. Kasea captured the dealer revenue they were seeking, and enjoyed a return to consumer attention [...]

Case Study: Kasea Motorsports2020-07-01T16:37:00-07:00

Case Study: Nastech Photography

Case Nastech Pharmaceuticals (now Marina Biotech) was an emerging pharmaceutical research and development company needing an edge to set them apart from the sea of tired stock image choices in the competitive pharmaceutical industry. Strategy V2Works was approached to create an extensive library of marketing imagery and product photography. We immediately established that the best solution to Nastech’s needs would be to shoot in their own environment. Packing up our portable digital arsenal, we spent two days on-site working with the Nastech crew, shooting all aspects of their working environment to best capture their leading edge technology. Results Nastech was provided with a full library of royalty-free promotional and product imagery to be used across a spectrum of web and [...]

Case Study: Nastech Photography2020-07-01T16:35:45-07:00

Case Study: Ramm TLC Brand

Case With their proprietary Turning Leg Caddy®, RammTLC had the experience, quality, and innovative technology to be a leader in the mobility device industry, but with a number of ‘copy cat’ companies entering the market, they needed to differentiate themselves from the competition and refresh their relationship with the medical community. Strategy Turning to V2Works to bring their brand experience up to speed, we established a new identity based on their dedication to accessibility and independence. RammTLC implemented a new website, printed materials, trade show collateral and a complete library of new product imagery that established them as a big player in the mobility device arena. Results Since successfully marketing their innovative TLC technology and solidifying their brand, RammTLC has [...]

Case Study: Ramm TLC Brand2020-07-01T16:33:52-07:00

Case Study: The Napoleon Company

Case One of Seattle’s original family-owned and operated businesses, The Napoleon Company is a leading importer of gourmet foods in the US. Founded in 1903, the company has a richly storied past, but found their imagery to be lacking the professionalism and visual depth they needed when entering their second century of business. Strategy V2Works approached Napoleon’s photography with the attitude that cooking is art, and treated their subject as such. Using warm colors and organic, artistic staging, we created a comprehensive library of imagery that draws the viewer in and showcases their world-class products. Results Completely redefining the company’s visual impact in the imported foods marketplace, Napoleon’s new imagery was such a hit that they doubled the quantity [...]

Case Study: The Napoleon Company2020-07-01T16:32:33-07:00

Beauty and Functionality in Type

Type can get overlooked in design as being the unavoidable workhorse: something that is there to do a job and not look beautiful. But type can and should be beautiful, and an elegant means of conveying information. As with everything else, there are guidelines that should be followed that will make your copy look neat and professional and convey your message with elegance and ease. Here are some tips for making your type look its best:Use a single space after periods.Entering two spaces is a holdback from monospaced typewriter days. Today's word processing programs enter enough space between a period and a first word; doubling that space will make your copy look like it's riddled with small holes.Don't make your lines too many characters long.Robert Bringhurst, author of The Elements [...]

Beauty and Functionality in Type2020-07-17T22:57:08-07:00
Load More Posts

Brandgineering by Design™

LET'S CONNECT

17605 80th Ct NE
Kenmore, WA 98028

(425) 398-1710

info@v2works.com

LET’S BE SOCIAL

Sometimes we hang out on social, sometimes we don’t. If you’re inclined to find out, follow us!

CAREERS
We’re always on the lookout for creative individuals to grow our team. If you’re talented, looking for a new challenge, and know your stuff then check us out.
© Copyright 1993 -    |   V2Works   |   All Rights Reserved   |   Privacy Policy
Close Sliding Bar Area

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.