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IDEX Health & Science Manifold Mounted Rotary Shear Valve Video

IDEXology Campaign Video for Manifold-Mounted Rotary Shear Valves As part of a sizable campaign aimed at targeting OEM customers with strategic problem/solution messaging, our clients identified a number of complex issues they wanted to educate their customers about and provide a remedy for. This, in turn, would ease customers’ workflows and development processes while also creating trust. As part of a larger series of “intelligent solution” videos, V2Works collaborated directly with key product solution managers to discover the essential information that should be communicated for each video. From there, our team of Brandgineers wrote a script and storyboarded a series-wide animation style that would succinctly explain every point of concern and how to easily resolve them. This is one of the videos in [...]

IDEX Health & Science Manifold Mounted Rotary Shear Valve Video2020-07-01T18:00:10-07:00

Seattle Artisan Foods Branding and Packaging

Seattle Artisan Foods Branding and Packaging To help the small-batch seafood cuisine creator, Seattle Artisan Foods, break into a much larger retail distribution bracket, we focused on developing a brand that would stand out in the Seattle seafood cuisine marketplace. The brand and packaging needed to be artistic and interesting to attract the attention of their distribution customers, but also clean enough so the casual shopper could easily find key decision-making information. View the case study This project required: Brand Development Custom Illustration Design & Layout Label Design Packaging

Seattle Artisan Foods Branding and Packaging2020-07-01T18:00:34-07:00

Case Study: Seattle Artisan Foods

View the full Seattle Artisan Foods Project Case Seattle Artisan Foods is a provider of authentic, high quality seafood sauces, condiments, and seasonings. Their hand-crafted business started with small batches and catered to specialty stores in the Seattle region, but soon they were ready to take their brand to a much larger retail distribution. Originating in the Pacific Northwest and proud of that heritage, Seattle Artisan Foods needed new packaging that could convey their story visually to shoppers while standing out on crowded grocery shelves. It was also important for Seattle Artisan Foods as a brand to evoke Seattle’s seafood culture while keeping their local, small-batch characteristics. Since the seafood cuisine industry is unique and vibrant in the Seattle area, Seattle Artisan Foods teamed with V2Works to obtain their [...]

Case Study: Seattle Artisan Foods2020-07-01T14:31:31-07:00

V2Works Launches New Brand and Packaging for Seattle Artisan Foods

When Seattle Artisan Foods inked a deal with a regional food distributor to go from specialty store to mainstream, they called upon V2Works to renew their branding and revamp their product packaging. This included a new logo, an icon for their social movement, “Fair Plate,” and a series of product packaging labels and illustrations for their line of seafood sauces, condiments, and seasonings. There were two target audiences of which V2Works needed to be mindful. The updated brand and package designs had to be interesting and unique enough to attract potential customers shopping through the distributor, yet still be semi-recognizable to their current customer base. The other central piece of the puzzle was to create something reminiscent of Seattle’s yesteryear in style, while still looking modern and relatable. With [...]

V2Works Launches New Brand and Packaging for Seattle Artisan Foods2020-07-10T20:33:22-07:00

Case Study: Hamilton Company Digital Media Strategy for B2B

Case Hamilton Company has been a leading global manufacturer for 60 years, making precision measurement devices and automated liquid handling workstations. A long-time client, Hamilton approached V2Works with a desire to expand their exposure across the web, but didn’t know how to go about it, especially for the B2B (business-to-business) sector. Lacking a solid direction to pursue, the project required an in-depth discovery phase to ascertain the most prudent digital media strategy for B2B. Combining the latest research and extensive field experience, V2Works came up with a digital game plan. Strategy Based on the overall goals and extensive research from the discovery phase, V2Works developed a competitive strategy to increase Hamilton’s social media exposure with a focus on LinkedIn, the major [...]

Case Study: Hamilton Company Digital Media Strategy for B2B2020-07-13T15:51:13-07:00

IDEX Health & Science MarvelX Campaign

MarvelX Product Launch Campaign IDEX Health & Science engineers were enthusiastic to launch their next generation UHPLC connection technology to the market, and looked to V2Works for guidance on how to best release the product to market. Using the pre-developed marketing plan as a starting point (read the strategy case study), our Brandgineers worked closely with the IDEX Health & Science team to determine the best course of action for a successful introduction. The strategy and launch included creative and scope questionnaires, product naming, logo design, copy writing, brand voice, product brochure, eblasts, web banners, landing pages, and trade show POP displays. By featuring carefully targeted benefit points, the complete launch of MarvelX™ was quite successful, and helped change [...]

IDEX Health & Science MarvelX Campaign2020-07-01T18:03:44-07:00

Case Study: IDEX Health & Science Marketing Plan & Strategy

Case IDEX Health & Science produces and sells over 10,000 best-in-class fluidic and optical components, kits, sub-systems, and assemblies for instruments and lab benches, plus over 5,000 custom solutions. Due to their enormous and ever-evolving product portfolio, it was necessary to come up with a plan of action for their global marketing team to create a smooth and effortless launch for every current and new innovation. Strategy Through research, strategic development and application of our Brandgineering by Design™ process, V2Works focused on each potential avenue for marketing outlets for both traditional and inbound marketing to develop a comprehensive plan for promotion and product launches. The plan was structured to incorporate main campaign goals with a thorough account of relevant marketing [...]

Case Study: IDEX Health & Science Marketing Plan & Strategy2020-07-13T15:55:31-07:00

Altavair Website

An Established Air Finance Company Launches a New Brand and Website V2Works partnered with Altavair, formerly Guggenheim Aviation partners to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website. Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market. The new site was designed and developed to reflect Altavair’s key brand values, and also express their uniquely innovative interactions paired with phenomenal integrity. The polished site conveys Altavair’s long history and commitment to commercial aviation leasing, while also offering an extensive look into their immense track record of world-wide clientele. The site features a streamlined, user-friendly layout, mobile-friendly [...]

Altavair Website2020-07-01T18:04:17-07:00

Altavair Brand Development

Showcasing Innovation and Integrity Guggenheim Aviation Partners (GAP), an aircraft investment and management business belonging to Guggenheim Partners, LLC, recently purchased the commercial aviation division to operate as a separate entity. Due to GAP’s long-standing and successful history, they required a strong new brand to present to the market. (Read full Press Release) In their transition to a singular company, GAP sought the help of V2Works to create a new name and identity for their business, with the primary goal being to maintain its position as a premier global commercial aircraft leasing, financing, and management company.  In a rapid six-week sprint, V2Works worked hand-in-hand with the GAP team to determine a clear differentiator and branding strategy to help guide their [...]

Altavair Brand Development2020-08-05T17:20:22-07:00

Case Study: Altavair Branding & Website

Case Altavair, formerly Guggenheim Aviation Partners (GAP), a subsidiary of Guggenheim Partners, LLC. Altavair recently purchased the commercial aviation division from Guggenheim Partners to operate as an independent business, procuring the help of V2Works to create and launch a complete re-brand of their company, including a new name, identity, collateral, photography, and website.  Due to Altavair’s established history, they not only required a strong new brand, but a compelling website that would uphold their credibility in the market. Strategy In a rapid six-week sprint, V2Works worked to determine a clear differentiator and branding strategy to help guide their internal principles and behaviors moving forward. V2Works then used that strategy to develop [...]

Case Study: Altavair Branding & Website2020-07-13T16:06:33-07:00
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