Our Work

DirtFish Brochure Leave-behind Marketing that Leaves a Lasting Impression

Leave-behind Marketing the Leaves a Lasting Impression DirtFish looked to us to create marketing collateral that would leave their customers inspired to drive rally. We designed a brochure that combined original photography, technical accuracy, and streamlined content for an efficient and usable leave-behind to navigate the DirtFish Rally classes. The brochure is an ‘everything-you-need-to-know’ snapshot of the driving opportunities at DirtFish Rally School and prominently features action shots of the two main rally car types available. Whichever your poison, the DirtFish Brochure inspires you to get in the driver’s seat. This project required: Print Design Photography Copy Writing

DirtFish Brochure Leave-behind Marketing that Leaves a Lasting Impression2020-07-02T20:21:55-07:00

DirtFish Brand Revamp

DirtFish is a rally school, located in the foothills of the Cascade Mountain range, that is dedicated to teaching the exciting sport of Rally to anyone who shares an interest. Although they started small and with a passion and desire for everything rally, their format quickly gained wide recognition, evolving them to be the most prestigious rally school in North America. With a much bigger audience, their stakeholders knew they needed to up their game brand-wise, and that's when Chief Executive Officer, Steve Rimmer, and General Manager, Mac McInnis, came to V2Works for help. V2Works consulted with Dirtfish's stakeholders on several positioning concepts to provide recommendations on the strongest direction for a global brand identity. We identified the opportunities and challenges in terms of how to modernize and grow their brand, [...]

DirtFish Brand Revamp2020-07-10T20:33:50-07:00

V2Works Announces the Publication of New Branding Book, “Brandgineering by Design™ – A Practical Guide to Achieve Brand Victory

Seattle, WA, March 7, 2015 — V2Works announces the publication of its new branding book, "Brandgineering by Design™ — A Practical Guide to Achieve Brand Victory." This debut hardcover marketing book, first published this spring, outlines their proven brand development process, which integrates innovative design and targeted strategy to achieve 'Brand Victory' — a self-coined term for successful brands that have cultivated long-term brand perception to secure customer loyalty and satisfaction. Brandgineering by Design, however, takes brand success to the next level by not only customizing an initial brand strategy, but by continually reinforcing a brand’s strategic foundation to respond favorably to a fluctuating marketplace. Brand platforms strategically influence consumer perceptions and brand reinforcement consistently inspires brand loyalty — that is Brand Victory. Brand Victory is accomplished by cultivating a long-term, positive brand [...]

V2Works Announces the Publication of New Branding Book, “Brandgineering by Design™ – A Practical Guide to Achieve Brand Victory2020-08-24T21:43:18-07:00

Case Study: Chronus

Case Chronus offers talent and career development software for enterprise-scale organizations. As one of the fastest growing mentoring and talent development solutions companies, Chronus looked to differentiate their brand by teaming up with brand experts, V2Works. They had a lot of information that needed to be streamlined for potential clients. Strategy Brand strategy focused primarily on how the customer was interacting with Chronus products—development from on a user experience perspective. Along with a redesign of their corporate website, we used the refreshed Chronus brand platform to implement additional creative projects including photography, illustration, and sales campaign collateral. We focused on simplifying customer interfacing from the ground up. Results By involving the core management in creative discovery sessions it was [...]

Case Study: Chronus2020-07-01T16:47:22-07:00

Case Study: DirtFish

Case DirtFish is the most prestigious rally racing school in America set at the foothills of the Cascade Mountains in Washington State. With over 315 acres of gravel, mud and tarmac, DirtFish is one of the most qualified locations in the world to learn or train for rally racing. With a corner on the niche rally industry, the team at DirtFish looked to expand their rally racing empire, laying the groundwork for a global brand development. Strategy We collaborated with the DirtFish team, getting our hands dirty to restructure the brand from the ground up. The discovery process included spending quality time at the facility working with sales personnel, instructors, and even mechanics. Together, the DirtFish team and rally car [...]

Case Study: DirtFish2020-07-01T16:46:14-07:00

Case Study: HISUN

Case HISUN needed to expand their brand relevance and break through to their target market, the United States. Even though they were the sixth largest supplier of UTV’s in the world, they were virtually unknown in the U.S. because most of their product marketing was targeted to OEMs. The HISUN brand needed a competitive strategy to reinvigorate consumer preference across all UTV and ATV markets. Strategy HISUN partnered with us to direct a relevant perception of their product to their target market. We recognized the need to significantly redirect HISUN’s advertising efforts to connect their brand to a lifestyle of fun and recreation. The Brandgineering by Design™ process integrated lifestyle photography, messaging, advertising, and strategy to define a consistent experience [...]

Case Study: HISUN2020-07-01T16:44:47-07:00

Case Study: IDEX Health & Science

Case Because IDEX Health & Science was originally a conglomerate of eight distinct sub-brands, they were viewed as product distributors that offered a variety of industry-leading products. Customers had difficulty identifying which company was behind their preferred products. This lack of overarching brand distinction both under-represented IDEX’s capabilities and caused confusion in the market place. Strategy Through strategic development and application of the Brandgineering by Design™ process, IDEX Health & Science products and services were restructured under one brand platform. Branded collateral was able to inspire a fresh and unified take on IDEX Health & Science as a premier health and science parts supplier. IDEX Health & Science’s refreshed brand platform paired the ‘Fluidics for Life’ brand promise with [...]

Case Study: IDEX Health & Science2020-07-01T16:43:58-07:00

Case Study: Majestic

Case Majestic Glove has established the standard of quality in the safety glove industry. With positive brand perception already built around their commitment to manufacturing quality gloves, Majestic looked to break ground in several additional safety categories—everything from flame resistant clothing to glasses. During the discovery phase, our team identified a window of opportunity to rebrand their company and target future expansion possibilities. Strategy As a long-standing contributor to Majestic Glove creative, we were able to identify a cohesive strategy for their company growth. Majestic has behind it a rich history of quality and production, which made the growing pains of modernization the most challenging aspect of developing their brand. New brand visuals positioned Majestic Glove to reach a [...]

Case Study: Majestic2020-07-01T16:42:11-07:00

V2Works Launches New Website for DirtFish Rally School

V2Works is pleased to announce the release of a new website for DirtFish Rally School, designed with a fresh new look and user-friendly navigation, and updated with the latest information about their rally racing services and facilities. DirtFish Rally School is located on 315+ acres, set at the foothills of the Cascade Mountains,  in Snoqualmie, WA. Their Old Mill location is ideal for all sorts of automotive activity, including rally driving, with gravel, mud and tarmac as well as open and wooded areas. The DirtFish facilities host a rally mini museum, classrooms, conference centers, locker rooms, showers, and even a simulator room where you can race online with your friends. If you are a fan of the Twin Peaks television series, you'll have fun exploring the DirtFish lobby, which was [...]

V2Works Launches New Website for DirtFish Rally School2020-07-10T20:34:13-07:00

Our Client, DirtFish Rally School, to host the 2014 Red Bull Global Rallycross

We're excited to announce that our latest client, DirtFish Rally School, will host the Red Bull Global Rallycross (http://bit.ly/1l04heL) for the penultimate event of the 2014 season. This 2-day event will take place Friday & Saturday September 26th & 27th and will be broadcast on NBC at 1PM ET on Sunday, September 28th. Congrats! #redbull #dirtfish #v2works If you can't wait until then, check out DirtFish's Ultimate Blowout Promo for great deals on their rally experiences: http://bit.ly/1jMw9Zc In preparation for the Red Bull event, V2Works' Creative Director, Troy, has been on-location at DirtFish for two different photo shoots, and we have recently completed a new detailed brochure featuring the multiple rally experiences and an overview of the DirtFish facility. V2Works is currently in the process redesigning an awesome new website, which will be launching soon, and creating new full-wrap [...]

Our Client, DirtFish Rally School, to host the 2014 Red Bull Global Rallycross2020-07-01T15:59:28-07:00

Brandgineering by Design™

LET'S CONNECT

206.947.1834
info@v2works.com

LET’S BE SOCIAL

Sometimes we hang out on social, sometimes we don’t. If you’re inclined to find out, follow us!

CAREERS
We’re always on the lookout for creative individuals to grow our team. If you’re talented, looking for a new challenge, and know your stuff then check us out.
© Copyright 1993 -    |   V2Works   |   All Rights Reserved   |   Privacy Policy
Close Sliding Bar Area

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.