Our Work

Hamilton Online Cell Density Brochure

Hamilton Online Cell Density Brochure In order to showcase the innovative technology of Online Cell Density Monitoring — a way to monitor cells in real-time —  Hamilton Company looked to V2Works to create a dynamic brochure. To tell the story in an easy-to-understand way, V2′s team incorporated elaborate infographics and detailed 3D renderings that would speak intelligently to the target audience. This project required: Creative 3D Rendering Infographic Design Copy Writing Design & Layout Appropriation of Brand Photography & Imagery Content Organization

Hamilton Online Cell Density Brochure2020-07-02T15:07:50-07:00

Hamilton Robotics BiOS 3D Imagery

3D Captures the Vast BiOS  Storage System Taking automated biobanking to the extreme, Hamilton Company asked V2Works to create a 3D model of the extra-large capacity storage system in a real world environment. In order for customers to visualize the large product, V2 rendered the BiOS unit in a laboratory scene using 3D modeling and photoshop finesse. This project required: 3D Materials Application 3D Lighting Design 3D Rendering Photo Retouching Design & Layout

Hamilton Robotics BiOS 3D Imagery2020-07-02T17:10:55-07:00

DirtFish Promotional Photography

DirtFish Promotional Photography With the fast gaining popularity of DirtFish Rally School leading the North America rally scene, V2Works was asked to shoot a series of promotional photos of rally vehicles that could be used across their market. V2′s Creative Director, Troy Turner, spent time shooting onsite to capture the unique spirit of the DirtFish fleet. This project required: On Site Photography Retouching Brand Development

DirtFish Promotional Photography2020-07-02T20:35:37-07:00

DirtFish Shirt Designs

DirtFish Shirt Designs To target the high-energy crowd of DirtFish rally school drivers and supporters, V2Works created a series of unique shirt designs for both men and women. View More DirtFish Merch: Women & Children Designs DirtFish Merchandise Designs This project required: Design Layout Creative

DirtFish Shirt Designs2020-07-02T14:32:59-07:00

DirtFish Merchandise

DirtFish Merchandise The leading rally school in North America, DirtFish, challenged V2works to create multiple merchandise designs that could be used for the promotion of their anniversary. V2′s team came up with many unique designs and merchandise ideas for the event. View More DirtFish Merch: DirtFish Shirt Designs Women & Children Designs This project required: Design Layout Creative

DirtFish Merchandise2020-07-02T14:34:41-07:00

Chronus Design Standards for Talent Development Software

Design Standards for Talent Development Software We formulated an all-encompassing set of brand guidelines for talent development software pioneers, Chronus. After streamlining characteristic brand elements into a new look and feel, we structured a set of visual rules that would guide not only their own brand presentation, but their software products as well. This project required: Guidelines for Interactive Scope Brand Development Copy Writing Appropriation of Brand Photography & Imagery Layout & Design

Chronus Design Standards for Talent Development Software2020-07-01T17:05:47-07:00

HISUN Motors Branding: ‘Grab Some Sun’ with a Bold Rebrand

'Grab Some Sun' with a Bold Rebrand for HISUN Motors We built the HISUN Motors brand around the vibrancy of their fresh new tagline, ‘Grab Some Sun,’ taking action-oriented lifestyle photography and bold typography to reinvigorate brand visuals for sports, outdoor, and recreational markets. We created a comprehensive set of standards to guide their brand including process, voice, and partner guidelines. This brand redesign became an energized platform for catapulted growth and customer accessibility. This project required: Guidelines for Scope Naming Brand Development Copy Writing Design & Layout Appropriation of Brand Photography & Imagery Content Organization

HISUN Motors Branding: ‘Grab Some Sun’ with a Bold Rebrand2020-07-01T20:23:10-07:00

DirtFish Advertising: Let Our Ads Do the Driving

Let Our Ads Do the Driving The DirtFish ad campaign focused primarily on market saturation—building awareness around an industrious product, getting drivers out of their comfort zones and out on the track. We let our in-house action photography speak for itself, tipping the scales with quippy headlines and concise, clear messaging. By paying off on-brand visuals with strategic ad placement, we were able to catapult class sales to capacity in just a few short months. This project required: Original Photography Copy Writing Print Design & Layout

DirtFish Advertising: Let Our Ads Do the Driving2020-07-01T23:00:47-07:00

IDEX Health & Science: BrandLab Internal Marketing Website

BrandLab is the Hub for all Internal Marketing Initiatives at IDEX Health & Science BrandLab is the internal marketing website for IDEX Health & Science. BrandLab is the hub for all marketing announcements and initiatives by the IDEX Marketing team to internal personnel, including an interactive version of the IH&S brand guidelines, downloadable templates for all marketing materials and requests, live monthly posts from the BrandLab newsletter, downloadable assets and images for internal use, and presentation templates. The BrandLab website showcases how marketing initiatives have been directed and where marketing support is available for sales teams across the company. The BrandLab website is a customized WordPress template that has been re-interfaced to match the layout, look and general site map of the newly [...]

IDEX Health & Science: BrandLab Internal Marketing Website2020-07-02T16:39:32-07:00

DirtFish Website Streamlined Navigation for an Edge-of-Your-Seat Rally Site

Streamlined Navigation for an Edge-of-Your-Seat Rally Site The DirtFish website rebrand represented not only high-level re-organization of content throughout the site, but it also required a refresh and modernization of the site’s layout, visual components, and interface. The updated home page of the site streamlines news feeds from each part of the DirtFish brand, giving users a comprehensive picture to what the company offers without having to spend the time digging to get there. We also expanded the site’s capabilities by listing all programs and enabling integrated scheduling capabilities that allow users to reserve space for classes and events online. The DirtFish brand encompasses a rally school, merchandise, and public relations (which includes their pro riders and sponsorships, national events, and endorsements). With the previous [...]

DirtFish Website Streamlined Navigation for an Edge-of-Your-Seat Rally Site2020-07-02T20:20:26-07:00
Load More Posts

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.