Our Work

IDEX Product Catalogs Companion Catalogs for Lab & OEM

2014 Laboratory & OEM Product Catalogs For over 20 years, V2Works has been collaborating and designing 200+ page catalogs alongside IDEX Health & Science (formerly Upchurch Scientific) to feature their expertise in fluidic pathway products and applications. In addition to the main catalog, this year we also completed a companion catalog of 40 pages to focus on IDEX’s vision of helping OEMs make better instruments for critical chemical analysis, separations and in vitro diagnostic testing. The partner piece was designed to match the overall look-and-feel of the main catalog, but V2Works featured larger images of their products to enhance important product functionalities. This project required: Print Design 3D Graphics Custom Illustrations Photography [...]

IDEX Product Catalogs Companion Catalogs for Lab & OEM2020-08-18T17:46:20-07:00

ZEUS – Intelligent Liquid Handling A New Product Brochure

A New Product Brochure Hamilton Company asked V2Works to create a stand-out brochure to feature their new product, ZEUS, which is an exceptional instrument for precision liquid handling. We collaborated with the client to come up with a unique brochure size with die cut and pops of color to help spotlight the piece among other product lines as well as the competition. Along with the unique printed appearance, the design uses lighting effects throughout to make reference to the sky god, Zeus, exhibiting the unique lightning precision of the device. The brochure features photography as well as 3D renders of the product to highlight the different aspects of the instrument. This project required: Print Design 3D Graphics Unique [...]

ZEUS – Intelligent Liquid Handling A New Product Brochure2020-07-02T17:17:57-07:00

Leveraging CAD Data to Create Photo-Realistic Imagery

In the past year, we've been working with our existing clients on a concept many refer to as CAD-to-AD. The concept is simple, leverage the existing SolidWorks CAD data many engineering-based companies already own, and use it to create photo-realistic imagery using 3D software and high-end rendering techniques. The process is simple. Clients send us their CAD data with some minor optimization adjustments. We then convert that CAD data into a format our 3D software can use. We then make any necessary adjustments, such as add or modify the materials applied to surfaces. Once we're happy with the materials and that all the CAD data converted correctly, we can pose the product and light it in the 3D environment, just as we would a photo-shoot. With a few camera effects, [...]

Leveraging CAD Data to Create Photo-Realistic Imagery2020-07-10T19:59:42-07:00

Case Study: Diamo Powersports

Case As a boutique importer in the motorsports industry, Diamo felt distanced from their consumers and overshadowed by huge industry names such as Honda and Yamaha. Establishing a need for custom photography and smart ad placement to drive their marketing efforts, V2Works approached the situation with the experience needed to create a true branded library of image assets that could be leveraged across a wide range of advertising platforms. Strategy In the hugely competitive motorsports market, V2Works recognized the need to move away from simple product shots and towards a fully-realized lifestyle photo shoot. Providing casting services as well as location scouting, we brought in three models to showcase the product in a contextualized setting. Results We provided Diamo [...]

Case Study: Diamo Powersports2020-07-01T16:40:22-07:00

Case Study: Ironmaster

Case After enjoying decades as a leader in the specialized exercise equipment industry, Ironmaster began feeling an increased distance from their customer base, which was further impacted by the economic downturn of the early 2000′s. Facing a need to revitalize and refresh their brand and collateral, they turned to V2Works for a complete brand reassessment. Strategy Ironmaster’s new look needed to be modern and clean while delivering the same emphasis on values and high-quality products that had been their hallmark for over thirty years. Establishing a core library of logo marks, branded colors and graphic elements, we laid the groundwork for a comprehensive suite of engaging marketing materials. Photography was a key element to the job – using our on-site studio, [...]

Case Study: Ironmaster2020-07-01T16:38:27-07:00

Case Study: Kasea Motorsports

Case A pioneer in the youth ATV and scooter business, Kasea enjoyed years of industry-leading business, but had since felt it’s connection to their consumers waning. V2Works was brought in to update the brand’s image and increase consumer relativity in the youth ATV and scooter markets by heightening consumer interest and increasing dealer revenue momentum. Strategy We approached Kasea’s brand with a fresh viewpoint of appealing directly to the youth market, creating a fun suite of marketing collateral which positioned the brand at the forefront of the industry, and allowed Kasea to demand increased dealer volume. Results Annual sales increased five-fold after their re-brand. Kasea captured the dealer revenue they were seeking, and enjoyed a return to consumer attention [...]

Case Study: Kasea Motorsports2020-07-01T16:37:00-07:00

Case Study: Nastech Photography

Case Nastech Pharmaceuticals (now Marina Biotech) was an emerging pharmaceutical research and development company needing an edge to set them apart from the sea of tired stock image choices in the competitive pharmaceutical industry. Strategy V2Works was approached to create an extensive library of marketing imagery and product photography. We immediately established that the best solution to Nastech’s needs would be to shoot in their own environment. Packing up our portable digital arsenal, we spent two days on-site working with the Nastech crew, shooting all aspects of their working environment to best capture their leading edge technology. Results Nastech was provided with a full library of royalty-free promotional and product imagery to be used across a spectrum of web and [...]

Case Study: Nastech Photography2020-07-01T16:35:45-07:00

Case Study: Ramm TLC Brand

Case With their proprietary Turning Leg Caddy®, RammTLC had the experience, quality, and innovative technology to be a leader in the mobility device industry, but with a number of ‘copy cat’ companies entering the market, they needed to differentiate themselves from the competition and refresh their relationship with the medical community. Strategy Turning to V2Works to bring their brand experience up to speed, we established a new identity based on their dedication to accessibility and independence. RammTLC implemented a new website, printed materials, trade show collateral and a complete library of new product imagery that established them as a big player in the mobility device arena. Results Since successfully marketing their innovative TLC technology and solidifying their brand, RammTLC has [...]

Case Study: Ramm TLC Brand2020-07-01T16:33:52-07:00

Case Study: The Napoleon Company

Case One of Seattle’s original family-owned and operated businesses, The Napoleon Company is a leading importer of gourmet foods in the US. Founded in 1903, the company has a richly storied past, but found their imagery to be lacking the professionalism and visual depth they needed when entering their second century of business. Strategy V2Works approached Napoleon’s photography with the attitude that cooking is art, and treated their subject as such. Using warm colors and organic, artistic staging, we created a comprehensive library of imagery that draws the viewer in and showcases their world-class products. Results Completely redefining the company’s visual impact in the imported foods marketplace, Napoleon’s new imagery was such a hit that they doubled the quantity [...]

Case Study: The Napoleon Company2020-07-01T16:32:33-07:00

Microlab 300 Guided Pipetting System. A new product launch.

A New Product Launch Hamilton Company contacted V2Works to help them launch a new product, the Microlab 300 Guided Pipettor. Using what we learned from other product launches, we worked with the client to create specific pieces that would touch several channels from traditional print collateral and e-mail marketing, to in-site ad promotion and a dedicated product section. This project required: Photography Print Design eBlast Design HTML and CSS

Microlab 300 Guided Pipetting System. A new product launch.2020-07-02T20:25:37-07:00

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