Marketing & Strategy Archives - Page 3 of 14 - V2Works

Hamilton Neuros Syringe Video

Hamilton Neuros Syringe Video

Hamilton Neuros Syringe Technology Video Hamilton Company is revolutionizing neuroscience with their Neuros Syringes, which deliver unprecedented functionality for controlled animal injections. To communicate the benefits of Neuros technology, Hamilton asked V2Works to create an educational animated video that would convey all the most important benefits of the product in a concise but interesting way. Taking lead from the previous animation style of a video we created for Hamilton’s Power of On-line Intelligent Sensors, our Brandgineers worked closely with Hamilton experts to pin-point the chief advantages of Neuros, while keeping the storyboard clean, straightforward, and also playful enough to keep the audience engaged. This project required: Creative Concepting Script Writing Storyboarding Infographic Design Custom 2D [...]

Hamilton Neuros Syringe VideoV2Works2020-08-03T21:41:35-07:00

Hamilton Arc On-Line Process Monitoring Sensory Booth

Hamilton Arc On-Line Process Monitoring Sensory Booth

Hamilton Arc Sensors Trade Show Booth Hamilton Process Analytics launched their new Arc Air app this year which prompted Arc to be the central theme of their 2018 Interphex trade show booth. They wanted to take their existing structure and give it a revamp to drive home the connectivity power of their Arc Sensors, Arc Air app, and Arc Wi Adapter. Their original main structure, a 15’ tall rectangle with 6’ wide panels, was fitted with a 3’ tall logo circle with LED lights on the inside. A smaller acrylic cylindrical tower with water in it and sensors coming out the side, was frosted at the top to mimic the end of the Arc Wi adapter. LED lights were added inside as well as [...]

Hamilton Arc On-Line Process Monitoring Sensory BoothV2Works2020-07-01T17:57:09-07:00

Hamilton: The Power of On-line Intelligent Sensors Video

Hamilton: The Power of On-line Intelligent Sensors Video

Campaign Explainer Video Our clients needed a way to visually educate to their customers how to reduce the total ownership cost of traditional pH measurement by implementing intelligent sensors into their workflow, as part of a larger product campaign. V2Works created a short, engaging marketing video that highlights the power of on-line intelligent sensors by using a flat animation style that tells the story in an entertaining way. The goal is to use the video in marketing and social campaigns that direct customers to a dedicated landing page that provides further education. This project required: Campaign Development Creative Concepting Storyboarding Infographic Design Custom 2D Illustrations Voice Actor Procurement & Direction [...]

Hamilton: The Power of On-line Intelligent Sensors VideoV2Works2023-04-18T20:10:50-07:00

IDEX Health & Science QuickStart™ Modular Sensing Solutions Video

IDEX Health & Science QuickStart™ Modular Sensing Solutions Video

IDEXology Campaign Video for QuickStart™ Modular Sensing Solutions As part of a sizable campaign aimed at targeting OEM customers with strategic problem/solution messaging, our clients identified a number of complex issues they wanted to educate their customers about and provide a remedy for. This in turn, would ease customers’ workflows and development processes while also creating trust. As part of a larger series of “intelligent solution” videos, V2Works collaborated directly with key product solution managers to discover the essential information that should be communicated for each video. From there, our team of Brandgineers wrote a script and storyboarded a series-wide animation style that would succinctly explain every point of concern and how to easily resolve them. This is one of the videos in [...]

IDEX Health & Science QuickStart™ Modular Sensing Solutions VideoV2Works2020-07-01T17:58:00-07:00

IDEX Health & Science Vulcan Bonded Solutions Video

IDEX Health & Science Vulcan Bonded Solutions Video

IDEXology Campaign Video for Vulcan Bonded Solutions As part of a sizable campaign aimed at targeting OEM customers with strategic problem/solution messaging, our clients identified a number of complex issues they wanted to educate their customers about and provide a remedy for. This in turn, would ease customers’ workflows and development processes while also creating trust. As part of a larger series of “intelligent solution” videos, V2Works collaborated directly with key product solution managers to discover the essential information that should be communicated for each video. From there, our team of Brandgineers wrote a script and storyboarded a series-wide animation style that would succinctly explain every point of concern and how to easily resolve them. This is one of the videos in the [...]

IDEX Health & Science Vulcan Bonded Solutions VideoV2Works2023-04-18T20:10:56-07:00

IDEX Health & Science Characterized Objectives Video

IDEX Health & Science Characterized Objectives Video

IDEXology Campaign Video for Characterized Objectives As part of a sizable campaign aimed at targeting OEM customers with strategic problem/solution messaging, our clients identified a number of complex issues they wanted to educate their customers about and provide a remedy for. This in turn, would ease customers’ workflows and development processes while also creating trust. As part of a larger series of “intelligent solution” videos, V2Works collaborated directly with key product solution managers to discover the essential information that should be communicated for each video. From there, our team of Brandgineers wrote a script and storyboarded a series-wide animation style that would succinctly explain every point of concern and how to easily resolve them. This is one of the videos in the IDEXology [...]

IDEX Health & Science Characterized Objectives VideoV2Works2020-07-01T17:59:08-07:00

Generate Leads with the Four Elements of Inbound Marketing

Generate Leads with the Four Elements of Inbound Marketing

Understanding the strategies of inbound marketing can be pretty daunting, but V2Works has taken the guesswork out of the equation. Generating leads — both high in quantity and quality — is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives? There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. Within the mechanics of lead generation, there are four key elements to consider: The Offer, a Call-to-Action (CTA), a well-designed Landing Page, and lastly the Form. These four elements are crucial in making lead generation happen successfully. [...]

Generate Leads with the Four Elements of Inbound MarketingV2Works2020-10-23T15:44:39-07:00

Are Calls-to-Action Vital for Lead Generation?

Are Calls-to-Action Vital for Lead Generation?

Calls-to-Action are key to driving visitors to your offers. These elements should capture someone’s attention within the structure of a landing page, and if your’e not catching someone’s eye, you may as well have no CTA present at all. Now admittedly that sounds a bit harsh, but it’s true. In today’s modern internet-age, everyone is clamoring for your attention, and it’s critical to your brand’s success that prospects choose your offer over that of your competitors. It’s your job to make this interaction easy, clear and specific. “Now, how do I do that,” you may find yourself asking. A Couple Things to Keep in Mind when Putting Together Successful CTA’s: Keep CTA’s above the fold. Don’t bury your CTA in the page. When viewing the landing page, CTA’s should be [...]

Are Calls-to-Action Vital for Lead Generation?V2Works2020-07-01T21:35:58-07:00

IDEX Health & Science Manifold Mounted Rotary Shear Valve Video

IDEX Health & Science Manifold Mounted Rotary Shear Valve Video

IDEXology Campaign Video for Manifold-Mounted Rotary Shear Valves As part of a sizable campaign aimed at targeting OEM customers with strategic problem/solution messaging, our clients identified a number of complex issues they wanted to educate their customers about and provide a remedy for. This, in turn, would ease customers’ workflows and development processes while also creating trust. As part of a larger series of “intelligent solution” videos, V2Works collaborated directly with key product solution managers to discover the essential information that should be communicated for each video. From there, our team of Brandgineers wrote a script and storyboarded a series-wide animation style that would succinctly explain every point of concern and how to easily resolve them. This is one of the videos in [...]

IDEX Health & Science Manifold Mounted Rotary Shear Valve VideoV2Works2020-07-01T18:00:10-07:00

Why Inbound Marketing is Vital for Lead Generation

Why Inbound Marketing is Vital for Lead Generation

As a marketer, you goal is to generate quality leads for your sales team. Inbound Marketing Strategies are designed to attract potential clients, convert them to leads and not only delight them but close the deal. A happy customer is a great thing to have. The key to generating leads lays within a well-planned and successful Inbound Marketing Campaign. From a tactical standpoint, a marketer needs a plan. They need structure to make inbound lead generation happen. In our white paper, “15 Powerful Lead Generation Strategies,” we share with you the four key elements of inbound marketing: the offer, having a clear and concise call-to-action, detail your offer on a dedicated landing page, and on that landing page have an appropriate form to capture each visitor’s information in exchange for [...]

Why Inbound Marketing is Vital for Lead GenerationV2Works2020-07-01T21:40:56-07:00

Marketing & Strategy

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