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Month End Happy Hour (MEHH) at Collective On Tap

The place is tucked away in a business park setting, but the atmosphere inside The Collective On Tap made it a great spot to hold the V2Works month-end happy hour (MEHH!) to close out April.  As we chatted about topics ranging from the awesomeness of Prince, to trade shows in Germany, to the muscle-relaxing massages we’d all received earlier in the day, the crew noshed on some creatively tasty appetizers and downed some celebratory suds as we bid adieu to another month.  #V2WorksCulture #V2WorksPerks

Month End Happy Hour (MEHH) at Collective On Tap2020-10-23T15:21:14-07:00

HISUN Motors Branding: ‘Grab Some Sun’ with a Bold Rebrand

'Grab Some Sun' with a Bold Rebrand for HISUN Motors We built the HISUN Motors brand around the vibrancy of their fresh new tagline, ‘Grab Some Sun,’ taking action-oriented lifestyle photography and bold typography to reinvigorate brand visuals for sports, outdoor, and recreational markets. We created a comprehensive set of standards to guide their brand including process, voice, and partner guidelines. This brand redesign became an energized platform for catapulted growth and customer accessibility. This project required: Guidelines for Scope Naming Brand Development Copy Writing Design & Layout Appropriation of Brand Photography & Imagery Content Organization

HISUN Motors Branding: ‘Grab Some Sun’ with a Bold Rebrand2020-07-01T20:23:10-07:00

DirtFish Advertising: Let Our Ads Do the Driving

Let Our Ads Do the Driving The DirtFish ad campaign focused primarily on market saturation—building awareness around an industrious product, getting drivers out of their comfort zones and out on the track. We let our in-house action photography speak for itself, tipping the scales with quippy headlines and concise, clear messaging. By paying off on-brand visuals with strategic ad placement, we were able to catapult class sales to capacity in just a few short months. This project required: Original Photography Copy Writing Print Design & Layout

DirtFish Advertising: Let Our Ads Do the Driving2020-07-01T23:00:47-07:00

IDEX Health & Science: BrandLab Internal Marketing Website

BrandLab is the Hub for all Internal Marketing Initiatives at IDEX Health & Science BrandLab is the internal marketing website for IDEX Health & Science. BrandLab is the hub for all marketing announcements and initiatives by the IDEX Marketing team to internal personnel, including an interactive version of the IH&S brand guidelines, downloadable templates for all marketing materials and requests, live monthly posts from the BrandLab newsletter, downloadable assets and images for internal use, and presentation templates. The BrandLab website showcases how marketing initiatives have been directed and where marketing support is available for sales teams across the company. The BrandLab website is a customized WordPress template that has been re-interfaced to match the layout, look and general site map of the newly [...]

IDEX Health & Science: BrandLab Internal Marketing Website2020-07-02T16:39:32-07:00

DirtFish Website Streamlined Navigation for an Edge-of-Your-Seat Rally Site

Streamlined Navigation for an Edge-of-Your-Seat Rally Site The DirtFish website rebrand represented not only high-level re-organization of content throughout the site, but it also required a refresh and modernization of the site’s layout, visual components, and interface. The updated home page of the site streamlines news feeds from each part of the DirtFish brand, giving users a comprehensive picture to what the company offers without having to spend the time digging to get there. We also expanded the site’s capabilities by listing all programs and enabling integrated scheduling capabilities that allow users to reserve space for classes and events online. The DirtFish brand encompasses a rally school, merchandise, and public relations (which includes their pro riders and sponsorships, national events, and endorsements). With the previous [...]

DirtFish Website Streamlined Navigation for an Edge-of-Your-Seat Rally Site2020-07-02T20:20:26-07:00

DirtFish Brochure Leave-behind Marketing that Leaves a Lasting Impression

Leave-behind Marketing the Leaves a Lasting Impression DirtFish looked to us to create marketing collateral that would leave their customers inspired to drive rally. We designed a brochure that combined original photography, technical accuracy, and streamlined content for an efficient and usable leave-behind to navigate the DirtFish Rally classes. The brochure is an ‘everything-you-need-to-know’ snapshot of the driving opportunities at DirtFish Rally School and prominently features action shots of the two main rally car types available. Whichever your poison, the DirtFish Brochure inspires you to get in the driver’s seat. This project required: Print Design Photography Copy Writing

DirtFish Brochure Leave-behind Marketing that Leaves a Lasting Impression2020-07-02T20:21:55-07:00

Mehh-ssage Day at V2Works

Our annual Employee Massage Day is a fun and relaxing event for all of the V2 team. This year's Massage Day also happened to fall on MEHH (Month End Happy Hour) — hence the post's name 'Mehh-ssage Day.' Each of us were treated to personalized 45-minute massage sessions in the comfort of our make-shift sanctuary, the conference room. With zen Pandora stations strumming in the background, our talented masseuse, Eme, helped each of us feel relaxed and de-stressed. In a nutshell, the day was absolutely incredible! Now that everyone is a complete noodle, we're headed out of the office early to celebrate month end at The Collective on Tap in Woodinville. Thanks to V2Works for your continued generosity and making us all feel completely appreciated (and thanks to Megan, for [...]

Mehh-ssage Day at V2Works2020-10-23T15:22:32-07:00

Month End Happy Hour (MEHH) at Beardslee Public House

March went out like a lion as the V2Works team celebrated our Month End Happy Hour (MEHH) at Beardslee Public House, closing out the final Friday in March. Though we refer to it as MEHH, make no mistake — there’s nothing boring about it. Our March schedule kept us moving with projects for the annual Pittcon tradeshow, as well as prepping for some exciting new work, so we celebrated by having a few drinks and delicious appetizers. It’s all part of the V2Works team culture. Subjects ranged from favorite movie quotes, to Troy’s preparations for the upcoming Desert 100 — a wild free-for-all ride in the desert areas of central Washington. March was so good that we can’t wait to see what April has in store!

Month End Happy Hour (MEHH) at Beardslee Public House2020-10-23T15:23:46-07:00

Farewell Mr. Mason

Yesterday we bid farewell to V2Works' longtime employee, Gary Mason. We're going to miss Gary deeply, for the contributions he gave to this agency, for the dedication he gave his job, and especially for his funky sense of humor and enthusiasm for design. We wish Gary all the best as he leaves for a new life adventure. We hope to see you shining brighter and achieve what you truly deserve.

Farewell Mr. Mason2020-08-25T15:46:01-07:00

Month End Happy Hour (MEHH) at McMenamins Anderson School

Every Friday our close-knit team celebrates the end of the week with a group lunch outing. Recently we added to our camaraderie by starting a new tradition called 'MEHH,' which stands for Month End Happy Hour. MEHH marks the last Friday of every month, where our team members head out of the office early and convene at a local gathering place for some out-of-the-office 'team time.' This month we rallied with drinks and appetizers at Bothell's latest attraction, McMenamins Anderson School. MEHH gives our team time to decompress, relax and enjoy the freedom and creativity of our co-worker's company in a casual setting. Here are some snapshots of the V2 crew doing just that.

Month End Happy Hour (MEHH) at McMenamins Anderson School2020-10-23T15:26:29-07:00

The Simpler the Brand, the Sweeter the Victory

Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.

Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.