DirtFish Merchandise The leading rally school in North America, DirtFish, challenged V2works to create multiple merchandise designs that could be used for the promotion of their anniversary. V2′s team came up with many unique designs and merchandise ideas for the event. View More DirtFish Merch: DirtFish Shirt Designs Women & Children Designs This project required: Design Layout Creative
Design Standards for Talent Development Software We formulated an all-encompassing set of brand guidelines for talent development software pioneers, Chronus. After streamlining characteristic brand elements into a new look and feel, we structured a set of visual rules that would guide not only their own brand presentation, but their software products as well. This project required: Guidelines for Interactive Scope Brand Development Copy Writing Appropriation of Brand Photography & Imagery Layout & Design
'Grab Some Sun' with a Bold Rebrand for HISUN Motors We built the HISUN Motors brand around the vibrancy of their fresh new tagline, ‘Grab Some Sun,’ taking action-oriented lifestyle photography and bold typography to reinvigorate brand visuals for sports, outdoor, and recreational markets. We created a comprehensive set of standards to guide their brand including process, voice, and partner guidelines. This brand redesign became an energized platform for catapulted growth and customer accessibility. This project required: Guidelines for Scope Naming Brand Development Copy Writing Design & Layout Appropriation of Brand Photography & Imagery Content Organization
Let Our Ads Do the Driving The DirtFish ad campaign focused primarily on market saturation—building awareness around an industrious product, getting drivers out of their comfort zones and out on the track. We let our in-house action photography speak for itself, tipping the scales with quippy headlines and concise, clear messaging. By paying off on-brand visuals with strategic ad placement, we were able to catapult class sales to capacity in just a few short months. This project required: Original Photography Copy Writing Print Design & Layout
BrandLab is the Hub for all Internal Marketing Initiatives at IDEX Health & Science BrandLab is the internal marketing website for IDEX Health & Science. BrandLab is the hub for all marketing announcements and initiatives by the IDEX Marketing team to internal personnel, including an interactive version of the IH&S brand guidelines, downloadable templates for all marketing materials and requests, live monthly posts from the BrandLab newsletter, downloadable assets and images for internal use, and presentation templates. The BrandLab website showcases how marketing initiatives have been directed and where marketing support is available for sales teams across the company. The BrandLab website is a customized WordPress template that has been re-interfaced to match the layout, look and general site map of the newly [...]
Streamlined Navigation for an Edge-of-Your-Seat Rally Site The DirtFish website rebrand represented not only high-level re-organization of content throughout the site, but it also required a refresh and modernization of the site’s layout, visual components, and interface. The updated home page of the site streamlines news feeds from each part of the DirtFish brand, giving users a comprehensive picture to what the company offers without having to spend the time digging to get there. We also expanded the site’s capabilities by listing all programs and enabling integrated scheduling capabilities that allow users to reserve space for classes and events online. The DirtFish brand encompasses a rally school, merchandise, and public relations (which includes their pro riders and sponsorships, national events, and endorsements). With the previous [...]
Leave-behind Marketing the Leaves a Lasting Impression DirtFish looked to us to create marketing collateral that would leave their customers inspired to drive rally. We designed a brochure that combined original photography, technical accuracy, and streamlined content for an efficient and usable leave-behind to navigate the DirtFish Rally classes. The brochure is an ‘everything-you-need-to-know’ snapshot of the driving opportunities at DirtFish Rally School and prominently features action shots of the two main rally car types available. Whichever your poison, the DirtFish Brochure inspires you to get in the driver’s seat. This project required: Print Design Photography Copy Writing
Brandgineering by Design™ is a Brand Development Process that Integrates Innovative Design and Targeted Brand strategy to Achieve Brand Victory Brandgineering by Design, developed by V2Works, was created to help you discover how to cultivate a long-term positive brand, and assist your company in reaching Brand Victory. The Brandgineering by Design process is the result of over 22 years of accumulative branding research, analysis and implementation, in which we have captured our deepest, most meaningful brand experiences, and simplified them into a simple step-by-step process. In fact, the process has proven to be so successful, we even published a book about it! What is Brandgineering by Design? Brandgineering by Design is a strategic brand development process that positions new or existing brand platforms to achieve Brand Victory. Brand [...]
The Goal of Brand Development is to Achieve Brand Victory Successful brands are known, trusted, and valued. That recognition comes from having invested years into branding their products and/or services — using strategic development to expand brand awareness and secure customer loyalty and satisfaction. Brandgineering by Design takes brand success to the next level by not only customizing an initial brand strategy, but by continually reinforcing a brand’s strategic foundation to respond favorably to a fluctuating marketplace. Brand platforms strategically influence consumer perceptions and brand reinforcement consistently inspires brand loyalty — that is Brand Victory. Brand Victory translates to big value for companies A valuable brand’s return on investment (ROI) is two fold: It increases market share and allows a company to charge premium [...]
Your Brand is Your Most Valuable Resource A successful brand requires foresight, strategy, original design and creative management to add value to a company, influencing customers and strengthening its future endeavors. Every brand establishes a unique market position and perception, whether good, neutral (perceived indifferently due to lack of knowledge, etc.), or bad. That perception is directly correlated to growth, market share increase, and brand success. When consumers perceive your brand indifferently or worse, it will negatively affect your profitability and your product will fade into the sensory noise of the competitive marketplace. When consumers have a strong emotional tie to your product or service, that tie will increase the value of your brand and boost your profits — even in a competitive market. Purchasing [...]
Don't let your brand fall victim to being too complex. Many companies get caught up in research, spending countless hours in brand meetings without really focusing, making the whole process wasteful.
Brandgineering by Design™ can help. We've taken our deepest, most meaningful brand experiences and simplified them into a simple step-by-step process. Request a free hard copy of our book, or if you're ready to partner with V2Works now, contact us to take your brand from ambiguity to Brand Victory.
