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V2Works Launches New Brand and Packaging for Seattle Artisan Foods

When Seattle Artisan Foods inked a deal with a regional food distributor to go from specialty store to mainstream, they called upon V2Works to renew their branding and revamp their product packaging. This included a new logo, an icon for their social movement, “Fair Plate,” and a series of product packaging labels and illustrations for their line of seafood sauces, condiments, and seasonings. There were two target audiences of which V2Works needed to be mindful. The updated brand and package designs had to be interesting and unique enough to attract potential customers shopping through the distributor, yet still be semi-recognizable to their current customer base. The other central piece of the puzzle was to create something reminiscent of Seattle’s yesteryear in style, while still looking modern and relatable. With [...]

V2Works Launches New Brand and Packaging for Seattle Artisan Foods2020-07-10T20:33:22-07:00

4th Annual Office Pumpkin Decorating Contest and Halloween Festivities

It was another spook-tacular Halloween here at V2Works. We started the week off with a friendly pumpkin decorating contest. You could tell the artistic juices were flowing with entires ranging from a sugar skull to the “happy chocolate swirl" (poop) emoji. On Halloween morning, laughter ensued as each person walked into work, each costume better than the last. Our Senior Art Director, Brandee, came as Negan from Walking Dead, which was the biggest hit (maybe because of the beard she had drawn on). Our Project Manager, David, came as a vampire and stayed in character all day long giving us a great laugh. As a team, we skipped out early and hit the movie theater to see “Happy Death Day” which turned out to be a pretty good movie, [...]

4th Annual Office Pumpkin Decorating Contest and Halloween Festivities2020-08-26T22:33:49-07:00

Case Study: Hamilton Company Digital Media Strategy for B2B

Case Hamilton Company has been a leading global manufacturer for 60 years, making precision measurement devices and automated liquid handling workstations. A long-time client, Hamilton approached V2Works with a desire to expand their exposure across the web, but didn’t know how to go about it, especially for the B2B (business-to-business) sector. Lacking a solid direction to pursue, the project required an in-depth discovery phase to ascertain the most prudent digital media strategy for B2B. Combining the latest research and extensive field experience, V2Works came up with a digital game plan. Strategy Based on the overall goals and extensive research from the discovery phase, V2Works developed a competitive strategy to increase Hamilton’s social media exposure with a focus on LinkedIn, the major [...]

Case Study: Hamilton Company Digital Media Strategy for B2B2020-07-13T15:51:13-07:00

Using Social Media to Drive Traffic for B2B

Let’s face it, B2B (business-to-business) companies can seem boring. At least that’s the perception, especially in the social media world. In today’s social media-saturated setting, B2B companies have shied away from social media, afraid of being too boring and not knowing how to use it effectively for their sector. To find an un-boring angle, B2Bs need to get creative, and that’s where V2Works comes in. Using a pinpointed discovery process and coordinated metrics, V2Works can extract the product, service, or selling angle that is both understandable and engaging to a B2B’s audience. We can help B2Bs develop movement across social media by creating and/or extending the company’s identity and shaping their brand voice to expand reach across various networks. By engaging with followers directly related to their niche in [...]

Using Social Media to Drive Traffic for B2B2020-08-26T22:39:48-07:00

McMenamins MEHH

On the last Friday of every month, the V2Works crew gets together for a casual happy hour at one of the local watering holes. The official event name is Month End Happy Hour, or as we winkingly refer to it, MEHH. (We do love a good acronym!) We closed out February this past Friday with a visit to McMenamins Anderson School, specifically their Tavern On The Square. It's an old schoolhouse that's been converted to a very cool hotel and set of restaurants. As the eight of us sat by the fireplace, chomping on pizzas, olives, breads and spreads, and drinking some custom brews and other great things, our conversations ran amuck! For instance.... This place has very high ceilings with crossbeams that prompted Troy to remember being a kid [...]

McMenamins MEHH2020-10-23T15:01:35-07:00

New Year Kickoff at Beardslee Public House for MEHH

2017 is off to a busy start here at V2Works. Our first Month End Happy Hour (MEHH) outing of the new year was just what the team needed to let off some steam. We celebrated our January MEHH, at the Beardslee Public House in Bothell, with jokes and delicious appetizers, including poutine with veal gravy, brussel sprouts, crab artichoke dip, and bavarian pretzels with cheese sauce. Among the craft cocktails and specialty ciders, we discussed crazy ideas for future inventions, tried our luck at spinning pennies on cocktail plates (to no avail), and ooo-ed over our newest team member, Arianna's, wedding photos. Our coveted MEHH, at the end of every month, is just what everyone needs to start the next month fresh and revived. If you are ever at the Beardsley Public House, the Crab [...]

New Year Kickoff at Beardslee Public House for MEHH2020-10-23T15:07:20-07:00

Hollywood Tavern MEHH 2.0

You know that a place is an instant favorite when the V2Works team unanimously decides to revisit our prior MEHH location. We don't normally do that, instead always finding the adventure of new discoveries more exciting. But Hollywood Tavern in Woodinville was far too enticing to not return to ASAP, what with their deliciously tempting appetizers and their unique whisky milkshakes. So off we went for the final MEHH of 2016 as December ended (or more like YEHH - year-end happy hour!). I don't know what it was about this day but we came up with some totally strange topics of conversation throughout the happy hour.  Like what? Well...talking fish, the rebirth of Olympia Beer, extreme snowmobiling, bad dentistry stories - oh yeah - we had it all. And being that [...]

Hollywood Tavern MEHH 2.02020-10-23T15:09:51-07:00

Cold Snap

As a Seattle native it’s rare to have such a long streak of crisp cold weather. But it gives the opportunity for some amazing photos! These views are of the majestic Mt. Si from a delightfully frigid walk around the frozen waters of the Old Mill Pond in Snoqualmie. An ancient Native American prometheus legend explains that Mt. Si is the dead body of Snoqualm, the moon. In one form of the legend, Snoqualm orders a rope of cedar bark be stretched between the earth and the sky. Fox and Blue Jay travel up the rope and steal the sun from a sleeping Snoqualm. Snoqualm, awakened by the cold absence of the sun, chases Fox and Blue Jay down the cedar rope. However, during this chase, the rope breaks and [...]

Cold Snap2020-10-23T15:11:06-07:00

Holiday Party 2016

The full V2Works team celebrated the joy of the holiday season with a lovely catered dinner at the home of Troy and Kathleen! Spouses joined in for the bounty of food and drinks, capped off by an epic battle of pool and ping pong. It was a good time for all as we celebrated the closing of the year in a very festive environment!

Holiday Party 20162020-08-27T22:35:14-07:00

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